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☆ It's TikTok Shop's first Christmas, and shoppers are torn between hot deals and ethics
  + stars: | 2023-11-24 | by ( Laya Neelakandan | ) www.cnbc.com   time to read: +4 min
TikTok has officially launched its e-commerce service TikTok Shop in the US. The platform introduced TikTok Shop in the U.S. in September as an in-app shopping experience, capitalizing on the #TikTokMadeMeBuyIt trend. Though TikTok Shop previously faced backlash and was forced to shut down in Indonesia, consumers are increasingly trending toward buying off of social media. And 86% of Gen Z shoppers say social media influences their shopping habits, according to an ICSC report. One of those TikTok Shop enthusiasts is 29-year-old Chuck Vaughn, who called the TikTok Shop phenomenon "a gold rush."
Persons: TikTok, Pew Research Center –, Chuck Vaughn, Vaughn, he's, hashtag, Ant Duffin, Duffin Organizations: Nurphoto, Getty, Consumers, Gallup, Pew Research Center, Tennessee, CNBC, Social, U.S . Department of Commerce, Gartner Locations: U.S, Indonesia
☆ 48% of Gen Zers will do their holiday shopping on TikTok, Instagram this year—they trust the 'wisdom of their friends,' expert says
  + stars: | 2023-10-17 | by ( Aditi Shrikant | ) www.cnbc.com   time to read: +1 min
Americans between the ages of 18 and 29, a majority of which are Gen Z, have already gotten a jump on their holiday shopping, according to a recent Shopify-Gallup Survey. And almost half, 48%, say they will do at least some of their year-end buying on social media platforms like TikTok or Instagram. For brands attempting to capture the Gen Z customer, a compelling social media presence is key. About 86% of Gen Z shoppers say social media sways their buying decisions, according to a report by ICSC. For Gen Z, a product is cool because the right person — usually one who came across their TikTok feed — has it.
Persons: Savannah Wei Shi, Shi Organizations: Gallup Survey, ICSC, Shoppers, Santa Clara University Locations: Instagram, Young, Savannah
☆ The US mall is making a comeback as retailers leverage digital marketing
  + stars: | 2023-08-20 | by ( Eva Rothenberg | ) edition.cnn.com   time to read: +9 min
The mall as a retail concept is alive and well, with retailers pivoting to fit the demands of a digital age. A shopper carries retail bags while walking through a shopping mall in Columbus, Ohio, U.S., on Friday, Dec. 10, 2021. A socially conscious generation acutely aware of climate change, Gen Z is also more likely to support brands prioritizing sustainability. That in-store experience is so critical.”People stroll through a shopping mall in Foxborough, Massachusetts, on May 18, 2023. “There has been a rise in ‘experience-focused’ tenants in shopping malls that offer experiences like go-karting, trampolining, virtual reality, and arcades,” said ICSC vice president Stephanie​ Cegielski.
Persons: Coresight, ”, Deborah Weinswig, Brandon Isner, CBRE’s, Kirsten Lee, ” It’s, ” Coresight, Tal Yellin, Isner, Luke Sharrett, Stephen Yalof, Warby Parker, Allbirds, Al Drago, Lee, Gen, Gen Zers, Erin Clark, it’s, Stephanie ​ Cegielski, Covid, “ Organizations: New, New York CNN — Retail, Coresight Research, Retail Research, Brookfield Properties, “, Simon Property Group, Taubman Centers “, Tanger Outlets, CNN, Bloomberg, Getty, Tanger, Washington , D.C, International Council of Shopping Centers, “ Social, Boston Globe Locations: New York, Americas, Brookfield, Nashville , Tennessee, Chelsea , New York, Columbus , Ohio, U.S, Georgetown, Washington ,, ’, Foxborough , Massachusetts
☆ TikTok's plan to cash in on its popularity among Gen-Z shoppers has a big flaw
  + stars: | 2023-06-12 | by ( Nathan Mcalone | ) www.businessinsider.com   time to read: +3 min
But TikTok is betting on livestream shopping, which has been a flop in the US. Much of TikTok's success ecommerce success has come from livestream shopping, which is an enormous market in countries like Indonesia. In the US, in contrast, livestream shopping has yet to take hold. There hasn't been much evidence of a turn toward livestream shopping in the US so far. Read more about TikTok's shopping strategy
Persons: TikTok, Instagram, Gen Z, it's, Izea, It's, Patrick Nommensen, Insider's Marta Biino, hasn't Organizations: Morning, YouTube, Facebook, Bloomberg Locations: Southeast Asia, Indonesia, TikTok
☆ These 4 tips can help you dig out of debt after record Black Friday and Cyber Monday spending
  + stars: | 2022-11-29 | by ( Jessica Dickler | ) www.cnbc.com   time to read: +1 min
Consumers spent a record $9.12 billion online shopping during Black Friday and another record $11.3 billion on Cyber Monday, according to the most recent data from Adobe. So far this November, consumers have spent $107.7 billion online overall, up nearly 10% from last year. Yet roughly 60% of Americans were living paycheck to paycheck heading into the month. While buy now, pay later often promises zero interest, studies have also shown that installment buying could encourage consumers to spend more than they can afford. However, experts say it's not too late to avoid the same financial pitfalls this season.
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