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☆ Generative AI is allowing golf fans to get closer to the Masters Tournament than ever before. Here's how.
▼ + stars: | 2024-04-10 | by ( Sponsor Post | ) www.businessinsider.com time to read: +4 min

That's because Augusta National, undeniably beautiful and impeccably maintained, is deceivingly difficult, with subtle defenses not always obvious to the casual observer. To get fans closer to the Masters than ever before, IBM worked with the Masters digital team to infuse generative AI into the 2024 Masters app. First, these models need to be fueled by an organization's trusted data. In tech industry circles, there's a tendency to count parameters or tokens to quantify the power of an AI model. We can manage the lifecycle of their AI models, from curating their trusted data, to training open-source foundation models, and managing and monitoring the results.

Persons: Noah Syken, impeccably, we've Organizations: Sports, Entertainment Partnerships, IBM, Augusta, Augusta National, National, Masters, Augusta National Golf Club, Insider Studios

☆ IBM's marketing chief explains how the company is harnessing AI to boost productivity
▼ + stars: | 2024-04-09 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +6 min

IBM aims to be "client zero" of the AI products it sells to clients, marketing chief Jonathan Adashek said. He said AI has augmented the work IBM staffers do and even made its ads more effective. In April 2020, our CEO Arvind Krishna said IBM is going to be the leading hybrid cloud and AI company. That means acquisitions, that means divestitures, that means prioritizing some areas of work over others. Dropping 'hybrid work' from the return-to-office vernacularI think a lot of what drives productivity in the wrong direction is when you get people not focused on the must-haves and spending more time on the nice-to-dos.

Persons: Jonathan Adashek, —, Arvind Krishna, we've, Intentionality Organizations: IBM, Service, Adobe, Masters, Java

☆ Why trust is critical to business applications of generative AI
▼ + stars: | 2023-09-22 | by ( Sponsor Post | Created Ibm With Insider Studios | ) www.businessinsider.com time to read: +5 min

The criticality of trust is even clearer today as generative AI is changing the landscape of what's possible with AI. For example, generative AI models can produce highly believable, well-structured responses so it can be hard to identify an incorrect response without the right subject matter expertise. Generative AI does not have test-retest reliability, meaning you can ask the same question many times to an LLM and get different answers each time. Many business leaders are feeling pressure from investors, clients, employees, and others to accelerate their adoption of AI, including generative AI, but they're weighing the urgency to act against the potential risks. AI governance is how you define policies and establish accountability throughout the AI lifecycle.

Persons: That's Organizations: IBM Institute for Business, IBM, Trust, Transparency, IBM Consulting

☆ The scientist behind IBM Watson has raised $60 million for his AI startup in New York
▼ + stars: | 2023-08-17 | by ( Hayden Field | ) www.cnbc.com time to read: +3 min

David Ferrucci, a prominent artificial intelligence researcher who led the team that created IBM Watson , has raised nearly $60 million for his AI startup called Elemental Cognition, according to a regulatory filing. The filing on Thursday says the company sold $59.95 million worth of equity to 17 investors and plans to raise another $5.75 million. Ferrucci led IBM Watson between 2006 and the end of 2012, during which time the computer system famously won "Jeopardy!" He then ran AI research for Bridgewater Associates, one of the world's largest hedge funds. In January of last year, the company sold its Watson Health unit for an undisclosed amount to private equity firm Francisco Partners.

Persons: David Ferrucci, Watson, Cora, Ferrucci, IBM Watson, David Shepler, Eric Brown, Mike Barborak, Jim Breyer, Sam Palmisano, Greg Jensen, Bridgewater's, Geoff Yang, OpenAI's Organizations: IBM, Bridgewater Associates, Rensselaer Polytechnic Institute, Bridgewater, Breyer Capital, Facebook, Redpoint Ventures, CNBC, Investors, Health, Francisco Partners Locations: New York, New, Helmsley, guardrails, China

☆ How to thrive in a new era of AI with trust and confidence
▼ + stars: | 2023-06-02 | by ( Sponsor Post | Created Ibm With Insider Studios | ) www.businessinsider.com time to read: +6 min

But success in applying AI, whether based on the most advanced machine learning (ML) or the latest generative AI leveraging foundation models, is not just measured in speed. Whether based on ML or foundation models, the more customized your AI models are to those priorities, the better you will be able to serve your customers and deliver real business value. A hybrid cloud architecture provides the data foundation for extending AI deep into the business. If the models contain bias, or if AI models are misleading, "hallucinate," or are not explainable, the risk and cost of reputational damage and regulatory fines could be high. Three opportunities to put AI into actionHere are the best opportunities to derive benefit from AI in your business today:1.

Persons: IBM Watson, Carhartt, Let's Organizations: IBM Consulting, IBM, Dutch Bank ABN AMRO, IT, Insider Studios

☆ Opinion: We’ve reached a turning point with AI, expert says
▼ + stars: | 2023-05-31 | by ( Jessica Chia | Bethany Cianciolo | ) edition.cnn.com time to read: +33 min

Will general purpose AI — AI that is as capable as humans — eventually take over the world? CNN/Peg Skorpinski “…even though we may understand how to build perfectly safe general purpose AI, what’s to stop Dr. We don’t know if they reason; we don’t know if they have their own internal goals that they’ve learned or what they might be. It is not general purpose AI, but it’s giving people a taste of what it would be like. And so it turns out that you can actually build AI systems that have those properties, but they’re very different from the kinds of AI systems that we know how to build.

Persons: CNN —, ChatGPT, Bill Gates, —, Stuart Russell, Russell, ” Russell, they’ve, Peg Skorpinski “, ” Stuart Russell Russell, ”, STUART RUSSELL, ” Stuart Russell, we’ll, “, it’s, they’re, That’s, Arthur Samuel, Samuel, Travis Teo, I’ve, Garry Kasparov, Kasparov, Stan Honda, There’s, they’re misaligned, you’ve, It’s, that’s, we’ve Organizations: CNN, University of California, IBM Watson Media, Hyundai, Boston Dynamics, Reuters, Microsoft, Artificial, Intelligence, US National Academies, GPT, IBM's, Getty, Federal Aviation Administration, Nuclear Regulatory, PIXAR Locations: Berkeley, ”, Singapore, New York, AFP, ChatGPT, Luxembourg, Cayman Islands, United States, California, —

☆ How big companies are contending with a frenzy of demand for Ozempic from their workers
▼ + stars: | 2023-05-10 | by ( ) www.businessinsider.com time to read: +5 min

Demand for expensive weight-loss drugs such as Ozempic and Wegovy is soaring. Companies that foot the bill for their workers' health coverage are mulling whether to pay for them. Across the US, companies are facing a critical decision: whether to foot the bill for the expensive weight-loss drugs that have exploded in popularity in recent months. Andrews estimated that more than half the companies in the alliance covered weight-loss drugs. Andrews' comments offer a window into how big US companies are grappling with the rising demand for and high costs of weight-loss treatment.

☆ MediaMath seemed destined for a $1B fairy-tale exit. Instead, most early investors got nothing.
▼ + stars: | 2023-03-01 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +19 min

At its Halloween party in 2015, the adtech startup MediaMath seemed on the brink of greatness. The machine-learning revolution that took over the financial industry was finally happening in marketing, and many industry insiders considered MediaMath to be the hottest adtech company of the time. "We never came close to consummating such a deal with MediaMath nor entertained the purported valuation," said a representative for Singtel. The Trade Desk, the most comparable independent DSP company to MediaMath, was riding high after its 2016 initial public offering. The quasi-equity agreement was structured to protect Searchlight if MediaMath didn't perform to certain quotas or if things went south financially.

☆ How to Spot Robots in a World of A.I.-Generated Text
▼ + stars: | 2023-02-17 | by ( Keith Collins | ) www.nytimes.com time to read: +9 min

A detection tool that knew which words were on the special list would be able to tell the difference between generated text and text written by a person. That would be especially helpful for this generated text, as it includes several factual inaccuracies. By contrast, the detection tool OpenAI released requires a minimum of 1,000 characters. A person could repeatedly edit generated text and check it against a detection tool until the text is identified as human-written — and that process could potentially be automated. By that time, educators and researchers had already been calling for tools to help them identify generated text.

☆ The biggest announcements from CES 2023
▼ + stars: | 2023-01-09 | by ( Harry Rabinowitz | Harry Rabinowitz Is A Reporter For Select On Nbc News. | ) www.nbcnews.com time to read: +7 min

Every year, the biggest brands in tech make their way to Las Vegas for the Consumer Electronics Show, or CES. TelevisionRoku, one of the top streaming platforms for smart TVs, announced that it is releasing its own Roku-branded televisions. Now, Roku will be launching its own brand, with Roku Select and Roku Plus TVs, alongside a Roku TV Wireless Soundbar. TCL, a top smart TV brand, is rebranding and overhauling its TV lineup. Now, all of its smart TVs will fall into two groups: the higher-end Q-Series and the budget-friendly S-Series.

☆ How analytics and AI can help you build a better customer experience
▼ + stars: | 2022-12-23 | by ( Sponsor Post | Created Ibm With Insider Studios | ) www.businessinsider.com time to read: +6 min

Organizations are fortunate today that technology tools such as advanced analytics and artificial intelligence (AI) are available to help them deliver enhanced customer experience. This notion of customer experience is the thing that creates competitive advantage for companies." Letting data be the guideCompanies in various industries could see benefits from investing in analytics to improve customer experience. Similarly, banks can work with IBM Consulting to improve customer experiences and build loyalty by improving the digital experience. Building better customer experiencesCandy says there are several best practices organizations should consider to help develop successful customer experience strategies utilizing data analytics and AI tools.

☆ Driving a reimagined customer experience with an AI-powered virtual assistant
▼ + stars: | 2022-11-23 | by ( Sponsor Post | Created Ibm With Insider Studios | ) www.businessinsider.com time to read: +7 min

Camping World, the number one retailer of recreational vehicles (RVs) globally, understands that providing exceptional customer service is vital to remaining ahead of its competition. There's the retail side, financial services like insurance or goods, and the dealership side," said Saurabh Shah, chief digital officer and chief information officer at Camping World. It connects Camping World customers with a virtual agent, enabling live agents to take over more complex conversations. The two teams went one step further and integrated additional enhancements in the back end that expanded the capabilities of virtual agents handling customer scenarios, improving live agent efficiency and customer satisfaction. As of March 2022, customer engagement increased by 40% and Camping World saw wait times drop down to 33 seconds.

☆ IBM salaries revealed: Engineers can earn nearly $200K. See how much analysts, managers, and others at the tech giant make.
▼ + stars: | 2022-10-27 | by ( Caroline Haskins | ) www.businessinsider.com time to read: +15 min

IBM is among the oldest and largest computer companies in the world and has more than 350,000 employees. These offers must be equal to what US employees earn making them a great guide to employee salaries at the company. When Insider analyzed IBM salary data in 2021, the highest offer was to an engineering program director, earning $335,000. A technical team lead, for instance, earned $57,500 in Monroe, LA, and as much as $114,500 in Parsippany, NJ. Insider has also compiled a database of salaries across other big tech companies like Google, Apple, Tesla, Amazon, and more.

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☆ How one professional athlete is helping IBM encourage people to embrace a new era of data
▼ + stars: | 2022-10-14 | by ( Sponsor Post | Created Ibm With Insider Studios | ) www.businessinsider.com time to read: +4 min

In this relationship, we use IBM's advanced analytics and AI capabilities to analyze the massive amount of data produced by fantasy football. The second reason is that ESPN Fantasy Football offers IBM a powerful platform to demonstrate our AI capabilities to 11 million people. Both Trade Analyzer and Player Insights are produced by transforming vast quantities of data into insights that inform decision-making. That's why we showcase the work of IBM Consulting through partnerships like the Masters, the US Open, and ESPN's Fantasy Football. Learn more about how IBM and ESPN are working together to bring data-driven insights to fantasy football.

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