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Top related persons:
HypeAuditor - 2 — - 1 Qianna Smith Bruneteau - 1 We're - 1 Smith Bruneteau - 1 that's - 1 Zers - 1 Gen Z - 1
Top related locs:
strategize TikTok Antarctica Air Canada North America
Top related orgs:
Business - 2 Service - 1 American Influencer Council - 1 AIC - 1 influencer - 1 LinkedIn - 1 Stanford - 1 UGC - 1

Search resuls for: "HypeAuditor"


8 mentions found


☆ New data reveals the top ways influencers get brand deals, how long they last, and how many are needed to make a living
  + stars: | 2024-04-24 | by ( Marta Biino | Sydney Bradley | ) www.businessinsider.com   time to read: +4 min
Read previewInfluencers secure brand deals in many ways — some go right to the DMs of brands or even use Slack, while others rely heavily on talent managers or agents. AdvertisementNearly 55% of respondents listed social-media marketplaces as one of the three primary sources they use to secure brand deals. The data, however, does not account for the types of brand deals creators would require. For instance, some brand deals could be multi-channel sponsorships, while others could be affiliate links — which can vary in pay. Most creators said their partnerships with brands last a monthAbout 31% of creators reported that their brand deals typically last one month.
Persons: —, Qianna Smith Bruneteau, We're, Smith Bruneteau, that's Organizations: Service, American Influencer Council, Business, AIC, influencer, LinkedIn
☆ Gen Z's Dream of Becoming Influencers Is Getting Harder Thanks to AI
  + stars: | 2024-04-09 | by ( Clem De Pressigny | ) www.businessinsider.com   time to read: +13 min
Advancements in AI tech have given birth to an industry of AI influencers, and major companies are beginning to show interest in their far more cost-effective approach to marketing. AdvertisementMiquela's success didn't spark a virtual-influencer revolution, but that was largely because of cost — human influencers were still cheaper. She sees AI influencers being used to provide a deep level of information, support, and guidance on brands and products. Do AI influencers really stand a chance at building trust with an audience? A study in the European Journal of Marketing found that consumers were just as likely to follow an AI influencer as a human influencer but that they didn't trust the AI influencer as much.
Persons: Zers, Gen Z, influencers, wannabes, — they're, Nikita Baklanov, Julia Broome, Baklanov, Broome, she'd, it's, Miquela Sousa, Lil Miquela, Instagram Miquela, Calvin Klein, Imma, HypeAuditor, Euronews, who's, Jenny Dearing, Dearing, ChatGPT, chatbot, Eric Schmidt, Jonathan Haidt Organizations: Stanford, UGC, Prada, Companies, Meta, Instagram, AIs, Oxford, Advertising, Air, European, Marketing, Air Canada, Google, Alpha Locations: strategize, TikTok, Antarctica, Air Canada
☆ 16 influential talent management firms and agencies helping micro influencers build businesses, from getting brand deals to podcast collabs
  + stars: | 2023-11-28 | by ( Shriya Bhattacharya | Marta Biino | Amanda Perelli | ) www.businessinsider.com   time to read: +2 min
The rise of influencer marketing has simplified one of the most sought-after marketing goals for brands — building community. Creating community is part of the reason brands continue to invest in influencer marketing despite economic headwinds. Micro influencers , who have smaller, usually hyper-engaged audiences, partner with brands and leverage the communities they've built for marketing purposes. Micro influencers often run lucrative full-time businesses on their own, but signing with a manager can supercharge that growth. Here are 16 talent-management firms for micro influencers, listed in alphabetical order by company:
Persons: HypeAuditor, Annelise Campbell, Lissette Calveiro Organizations: Business Locations: North America
☆ You can already buy fake Threads followers for Instagram's Twitter clone
  + stars: | 2023-07-13 | by ( Sydney Bradley | ) www.businessinsider.com   time to read: +3 min
You can already buy followers for Instagram's Threads. Insider viewed several websites offering to sell followers for Threads accounts. Screengrab/FameSavyAccording to the influencer-marketing platform HypeAuditor, on average, about 13.8% of influencers' Instagram followers are categorized as "suspicious" accounts. To start, followers aren't as prominently showcased on Threads as they are on Instagram (or Twitter, for that matter). Buying an influx of spam followers on Threads could very well do nothing to help an account grow or find success as a creator.
Persons: Instagram, aren't, Adam Mosseri, Meta
☆ Why YouTube subscriber counts have become an unreliable 'vanity metric' in the era of short video
  + stars: | 2023-03-22 | by ( Amanda Perelli | Marta Biino | Sydney Bradley | ) www.businessinsider.com   time to read: +8 min
The YouTube subscriber count has quickly become an outdated relic. YouTube shorts has lowered the barrier to entry, making it easier to gain subscribers. "Especially in the world of short-form content, where your viewers are one swipe away from moving onto someone else." Nearly every social platform, from YouTube to Facebook to TikTok, is still working to crack the code for monetizing short-form video well with advertising. Short-form video ad spending worldwide for 2022 to 2028, via Insider Intelligence.
☆ TikTok is by far the best platform for brand engagement, new data shows. Here were 3 other key takeaways from the 136-page report.
  + stars: | 2023-03-06 | by ( Nhari Djan | ) www.businessinsider.com   time to read: +5 min
A new report from analytics firm Rival IQ breaks down social-media engagement in 2022 by industry. Here are three key takeaways for brands across TikTok, Instagram, Facebook, and Twitter. Brands are getting higher engagement on TikTok than on Instagram, Facebook, or Twitter, according to a new report by social-media analytics company Rival IQ. The brands studied had at least 5,000 followers apiece on Instagram, Twitter, and TikTok, and 25,000 to 1 million followers on Facebook. Sports teams scored the second-highest engagement on Instagram and TikTok, while also having the highest engagement rates across Twitter and Facebook.
☆ Auburn University blocked TikTok on campus WiFi. Journalism professors say they're looking for workarounds so they can still teach multimedia skills.
  + stars: | 2023-02-02 | by ( Grace Dean | ) www.businessinsider.com   time to read: +7 min
Auburn University has blocked TikTok on campus WiFi following a directive by Alabama's governor. One Auburn student told Insider that he'd already deleted the TikTok app because it was distracting him from work. "TikTok has never shared US data with the Chinese government, nor would we if asked," a TikTok spokesperson told Insider. Auburn students say the restrictions could affect their downtime, but professors worry it could have educational impacts, too. Auburn students are able to get around the restrictions by not connecting to the campus WiFi.
☆ 7 top brands to pitch as a micro influencer, from Dunkin' to Mejuri
  + stars: | 2022-11-23 | by ( Marta Biino | Shriya Bhattacharya | ) www.businessinsider.com   time to read: +3 min
Micro influencers are creators with up to 100,000 followers on a platform like YouTube or TikTok. Insider spoke to 21 micro influencers to determine the seven top brands to partner with. Today, several micro influencers are earning more than six figures annually, such as Seattle, Washington-based creator Emma Cortes. Still, not all brands recognize the work of micro influencers and compensate them monetarily. Insider spoke to 21 micro influencers to determine the best brands to work with.
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