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A McDonald's social media director has denied rumors the company planted the "Grimace Shake" trend. The TikTok trend saw users faking injury or even death after drinking the limited-edition milkshake. Convenient as that was for the company, it wasn't a plant, a social media director at the fast food giant says. "If you think we planted the grimace shake trend, thank you. He said his first instinct was that he wasn't "sure we should jump in" to what had become a viral trend.
Persons: Guillaume Huin, Austin Frazier, Huin, hashtag, It's, McDonald's didn't, McDonald's Organizations: Service, LinkedIn Locations: Wall, Silicon, TikTok
Social media managers are making memes about new social apps that becoming more popular. Social media workers are now scrambling to stay on top of the new ways people are connecting online. With the launch of Meta's Threads and Black Twitter's migration to the Spill app, social media managers say they're overwhelmed by all the new platforms. For social media managers, this means developing a presence on new apps outside of Twitter, Instagram, Facebook, and TikTok. So while it's not certain whether any app will be able to dethrone Twitter, social media managers are say they're doing their best to keep up.
Persons: Elon Musk, Musk, Jack Dorsey, , Guillaume Huin, Pedro Pascal, Huin Organizations: Meta, Social, Twitter, Facebook Locations: McDonald's
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