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The basic problem: It's unclear how these free services could support new, Hollywood-style programming even if they wanted to. Now, with YouTube making the jump to TV screens and "free, ad-supported TV" (FAST) services having a moment, where does that leave Hollywood? Tech and legacy media will battle over free TV in the coming monthsLooking ahead, the major players already ahead in free TV will likely continue to gain share. Free streaming may seem like a way for Hollywood to claw back viewers. If not, it's hard to say what winning in the battle for free TV will actually get them.
Persons: Prognosticators, YouTuber Jamie Clement, Tubi's, Sarah Lee, Evan Shapiro, There's, Jenn Vaux, it's, Max, Peacock, Roku, It's, Tubi, Adam Lewinson, WBD, Laura Florence, Horowitz Organizations: Netflix, Business, YouTube, Hollywood, Disney, Hulu, Warner, Comcast, FX Networks, Parks Associates, Nielsen, Media, Fox, ABC News, NFL, FAST, Horowitz Research, Hub Entertainment Research, Tech, Fire TV, Paramount, Pluto, SVP, Global, Fremantle, JPMorgan, CNBC Locations: Hollywood, Fremantle
Now, looking for a return on their content investments, Disney , Warner Bros. Disney said last week that its combined streaming services — Disney+, Hulu and ESPN+ — were profitable for the first time during its fiscal third quarter. Ahead of earnings, Disney announced it's raising streaming prices by $1 to $2 a month for Hulu, Disney+ and ESPN+. Similar to Disney, Paramount Global said last week in its quarterly earnings conference call that its streaming business, centered on flagship service Paramount+, reached profitability. Discovery said during its second-quarter earnings conference call that streaming ad revenue doubled year over year.
Persons: Jaque Silva, Mike Proulx, Disney, Bob Iger, Iger, Discovery's Max, Comcast's Peacock, Gunnar Wiedenfels, Forrester's Proulx, Proulx, Discovery's Wiedenfels, Discovery, Tim Nollen, Ted Sarandos, Sarandos Organizations: Netflix, Disney, Warner Bros . Discovery, Forrester, Hulu, ESPN, Warner Bros, Paramount, Paramount Global, Discovery, Max, Hub Entertainment Research, Getty, Media, Macquarie, Westend61 Locations: Paramount's, Peacock
Hub Entertainment Research found that 75% of people rated YouTube Premium as a must-have. The new data comes from Hub Entertainment Research, a 10-year-old market research firm that asked people what their must-haves are in entertainment services and platforms. Four of the top five are YouTube services, with 75% rating YouTube Premium a must-have. It's joined in the top five by free YouTube, YouTube TV, and YouTube Music. This story is available exclusively to Business Insider subscribers.
Persons: , It's Organizations: Entertainment Research, Netflix, Spotify, Service, YouTube, Hub Entertainment Research, Business
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