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A recent court filing included six decks MrBeast's team made to pitch brands like GM, Ford, and LG. As in most media pitches, MrBeast's team focused on his audience demographics, scale, and splashy content to woo brands. In each deck, MrBeast's team shared metrics like subscriber and follower counts, monthly views, and unique viewers to showcase the scale of his YouTube empire. Advertisement"The Next Generation Is Not Watching TV," the MrBeast team wrote in many of the pitches. Keep reading for more details from MrBeast's pitch deck for General Motors, dated February 2023.
Persons: , Burger, MrBeast, Jimmy Donaldson, Jeffrey Housenbold, Mario, Donaldson, he'll Organizations: GM, Ford, LG, Service, General Motors, Walmart, Mario Bros, Verizon, Amazon's, Entertainment Locations: CarMax, Hollywood
A major character death at the end of "The Diplomat" season two throws a wrench into the series. Keri Russell's titular diplomat, Kate Wyler, now faces a more challenging path to the vice presidency. AdvertisementNetflix's "The Diplomat" is a blisteringly fun political drama that leans into the melodrama of international politics — and like in its first season, season two concludes with yet another cliffhanger season finale. As she unravels the conspiracy behind the aircraft attack, she also has to contend with Vice President Grace Penn (an excellent Allison Janney) showing up in London. "The Diplomat" season two is streaming in full on Netflix.
Persons: Keri Russell's, Kate Wyler, , Debora Cahn, It's, Grace Penn, Allison Janney, Kate, Grace, Keri Russell, Margaret Roylin, Nicolas Trowbridge, Trowbridge —, Trowbridge, Hal, Roylin, Rufus Sewell, she's, William Rayburn, Janney, that's, Russell, Rolling, Grace aren't, Hal ., Joe Biden's, Rayburn, Biden, Kamala Harris, Cahn Organizations: Service, British, Golden Globe, Netflix, United, State Department, United States Locations: United States, United Kingdom, Persian, States, London, Russian, Scotland, Europe, Russia, New York
Mark Cuban says he hates golf. On Friday's episode of ABC's "Shark Tank," he offered $1 million to a company selling portable golf courses anyway. The San Francisco-based company BucketGolf, run by brother-and-sister duo Tyler and Jenny Simmons, sells a game that resembles golf, with foldable buckets as holes that can be placed wherever the players choose. The company was on track to bring in more than $12 million in 2024 sales at the time of the episode's taping, said Tyler Simmons, the company's CEO and founder — up from $5.9 million in 2023 and $2.5 million in 2022. BucketGolf could also benefit from a Shark's mentorship on matters of logistics, Tyler Simmons said: "We have yet to make it through a busy season without running out of some of our best products."
Persons: Mark Cuban, Tyler, Jenny Simmons, Tyler Simmons, , BucketGolf Locations: San Francisco, BucketGolf
Fenty Beauty is releasing a collaboration with Netflix's hit animated series "Arcane." "Fenty Beauty x Arcane: The Legends Vault" is schedule for release on November 2 and is priced at $250. AdvertisementRihanna's Fenty Beauty is making a big bet on nerdworld, collaborating with Netflix's "Arcane" for its new "Fenty Beauty x Arcane: The Legends Vault" collection. According to Fenty Beauty's website, the collaboration vault is meant to showcase how "glam + animation collide." Representatives for Netflix, Riot Games, and Fenty Beauty didn't respond to requests for comment from Business Insider, sent outside business hours.
Persons: Netflix's, , Fenty, Mel, Riche, I've, Arcane, Priscilla Ono, Ono, Kiahna Manker, Roblox, Rihanna, Lush, It's, Vox, greenlighting Organizations: Service, Riot, League of, Products, Games, Netflix, of, Korean, Adidas, London's O2 Arena, BiliBili, Video, Riot Games, Business Locations: Paris, Wembley
In today's big story, the first of our five-part refresher series on the potential impact Donald Trump and Kamala Harris presidencies could have on US consumers. Business Insider's Matthew Fox detailed how Wall Street sees former President Donald Trump and Vice President Kamala Harris affecting the investment landscape if they win the White House. One of the biggest areas where Harris and Trump differ is their proposed tax policies, which are believed to have big impacts on stocks. AdvertisementTrump's universal tariffs proposal is also viewed as having a big impact. It's a big week for Apple.
Persons: , Donald Trump, Kamala Harris, Jenny Chang, Rodriguez, Matthew Fox, Harris, Trump, it's, Alyssa Powell, Joe Biden, Steve Sosnick, Neil Dutta, Goldman Sachs, Morgan Stanley, Rebecca Zisser, Elon Musk, James Yates, Dan DeFrancesco, Jordan Parker Erb, Hallam Bullock, Grace Lett, Amanda Yen, Milan Sehmbi Organizations: Business, Service, Getty, BI, White, Bank of America, Interactive Brokers, JPMorgan, Twitter, Elon, Apple, Apple Intelligence, iOS, Venture, Ford Motors, MLB, LA Dodgers, New York Yankees, Forbes Locations: It's, New York, London, Chicago
Find out the impact of the US healthcare system and the health of Americans to our costs and lifespans. In this episode of "Just the Facts," Health and Healthcare. In 2022, 3.28 million Americans died, about 1% of our total population; nearly 3.67 million people were born. As of 2023, 6.7 million Americans over age 65 had been diagnosed with it. Of the $4 1/2 trillion dollars in health spending, 3.7 trillion was spent on personal healthcare, while 760 billion was spent on things like public health, health research, healthcare facilities, medical equipment, and the cost of running health insurance programs.
Persons: Steve Ballmer, USAFacts, COVID Organizations: Insider, LA Clippers, Healthcare, FBI, Medicare, Affordable, Health Locations: America, COVID, Alzheimer's, United States
"Woman of the Hour" is based on the true story of serial killer Rodney Alcala appearing on a dating show. AdvertisementNetflix's new movie "Woman of the Hour" takes inspiration from the wild story of serial killer Rodney Alcala competing on a dating show, but recenters the narrative on a woman who narrowly evaded becoming one of his victims. Here's how two key secondary characters in "Woman of the Hour," Amy and Laura, are inspired by real-life people. Related storiesIn 'Woman of the Hour,' teen runaway Amy outsmarts Rodney and is instrumental in him getting arrestedAutumn Best as Amy in "Woman of the Hour." Laura's experience reflects the way the real Alcala was reported to law enforcement multiple times but didn't face consequences until much later in life.
Persons: Rodney Alcala, Amy, Monique Hoyt, Laura, , Anna Kendrick, Sheryl, Daniel Zovatto, Rodney, Cheryl Bradshaw's, Rodney's, Alcala, Tali Shapiro, Morgan Rowan, Amy outsmarts Rodney, Netflix Amy, she'd, Hoyt, Nicolette Robinson, Leah Gallo, Alison, Ken, Max Lloyd, Jones, Kendrick, Tudum Organizations: Service, ABC, Alcala, Netflix Locations: Alcala, Here's, San Gabriel , California, Corcoran
Niantic initially rejected Bell's pitch, so he emailed the company's CEO once per week for three months — ultimately securing $150,000 in startup funds, Bell said. "That's brilliant, and I hate you, because now everybody out there is going to send us 600 emails a week," investor judge Mark Cuban told Bell in response. His Austin-based app, Card.io, is a social game where users compete for turf in their city by walking, running or biking. The app is free, with individual and group subscription tiers that remove ads and offer social media-type functions for members. "I told my mom, 'We're going to be on this show one day, Mom, and I'm going to bring you,'" he said.
Persons: Destin Bell, Bell, Niantic, Mark Cuban, Austin, Card.io Organizations: Developers Initiative, CNBC
With Friday's "Lopez vs. Lopez" season three kickoff, the show's star George Lopez attributes the series' success to the strong stories that drive the characters. They’re mostly based on experiences of mine or Mayan’s,” said Lopez, referring to his daughter, Mayan Lopez. Fans will remember that season two ushered in big changes for the Lopez family. And their daughter Mayan became engaged to boyfriend Quinten (Matt Shively) in the season finale. “Lopez vs. Lopez” airs Fridays at 8:30 pm ET on NBC, and via streaming on Peacock the next day.
Persons: Friday's, Lopez, George Lopez, , Mayan Lopez, George, Rosie's, Selenis Leyva, Mayan, Quinten, Matt Shively, Mayan’s, , ” Lopez, “ Rosie, Josué, Jaime Camil, ” “ Lopez, Lopez ”, , III, VI, John Wick, “ Lopez Organizations: UCLA, Hollywood, NBC, Comcast, Netflix
Kamala Harris may have had to talk over a combative Fox News interviewer last week, but on "Saturday Night Live" she was seen. Harris in an interview that aired Wednesday faced Fox News anchor Bret Baier in an appearance in which both talked over each other. In the comedic reality of "Saturday Night Live," Harris, portrayed by Maya Rudolph, used her time to reach out to younger voters on TikTok. “He can dance all he wants to YMCA or to any other song he doesn’t realize is a gay anthem,” Rudolph’s Harris said. Michael Keaton, who returned to dark comedy in the "Beetlejuice" sequel, "Beetlejuice Beetlejuice," hosted.
Persons: Kamala Harris, Donald Trump, Harris, Bret Baier, Baier, Alec Baldwin, Maya Rudolph, James Austin Johnson, Johnson's Trump, Trump, Dana Carvey, Biden, Juh, ” Rudolph’s Harris, Michael Keaton, Billy Eilish Organizations: Fox, Fox News, Wednesday, SNL, Trump, America, YMCA, NBC, NBC News Locations: TikTok, Broad, Coachella , California, Oaks, Pennsylvania, NBCUniversal
David Harbour says the "Stranger Things" cast cried during the finale table read. "Stranger Things" is currently in production on its fifth and final season. Harbour says he can be critical of the show — but that the final episode managed to "land the plane." AdvertisementDavid Harbour says that he can be one of "Stranger Things'" biggest critics — but in his book, the series finale is good. AdvertisementDavid Harbour and Millie Bobby Brown as Hopper and Eleven in "Stranger Things" season four.
Persons: David Harbour, , Josh Horowitz's, David, Millie Bobby Brown, Hopper, it'll, Noah Schnapp, Schnapp, Finn Wolfhard, Caleb McLaughlin, Gaten Matarazzo Organizations: Service, New York Comic Con, Harbour, Netflix
Netflix continues to seek out true-crime shows despite the legal risks. 3 on Netflix's most popular TV shows viewed of all time, as of September 29, with more than 1 billion hours viewed. AdvertisementNetflix faces lawsuits over true-crime showsWhile true-crime shows often have the potential to become low-budget hits, they can also involve legal risks and associated costs. Advertisement"I don't think it's going to stop them," said a second agent of the legal issues around some crime shows. Data from Parrot Analytics suggested viewer demand for true-crime documentaries — as opposed to scripted shows — on Netflix is far outweighed by supply.
Persons: , Lyle, Erik Menendez, Anna, Anna Sorokin, Anna Delvey, Peacock, Guy Bisson, Ampere, " Bisson, Dahmer, Ryan Murphy, Murphy, Laci Peterson, Richard Gadd, Anna Sorokin's, Rachel Williams, Shonda Rhimes, hasn't, Ed Gein Organizations: Netflix, Service, Ampere, Netflix's, New York, Analytics
Netflix's new film "Woman of the Hour" is based on a true story about serial killer Rodney Alcala. In real life, Alcala competed on "The Dating Game" and won a date with bachelorette Cheryl Bradshaw. AdvertisementHere's what happened to the real Bradshaw and how she narrowly escaped being one of Alcala's victims. He later got the nickname "The Dating Game Killer." Since appearing on "The Dating Game," Bradshaw has kept a low profile and little is known about where she ended up.
Persons: Rodney Alcala, Alcala, bachelorette Cheryl Bradshaw, Bradshaw, , Anna Kendrick, Sheryl, Daniel Zovatto, Rodney, Cheryl Bradshaw's, Ryan Murphy's, Lyle, Erik Menendez, Tali Shapiro, Shapiro, Michael Metzger, Metzger, Ellen Metzger, I'm, Alcala's, Ellen, Jed Mills, Mills, Ted Soqui, Robin Samsoe, Samsoe, Jill Barcomb, Georgia Wixted, Charlotte Lamb, Jill Parenteau Organizations: Service, ABC, Netflix, ABC News, Alcala, Sunday Telegraph, Getty, California Supreme, Associated Press Locations: Alcala, California, San Quentin, Georgia, New York . California, Corcoran
Liam Payne, a singer who was part of One Direction, died Wednesday at the age of 31. One Direction was one of the most successful pop acts of the 2010s before they went on hiatus. The band never reformed, and Payne struggled to break out as a solo artist. AdvertisementThe death of Liam Payne, once part of One Direction, was a dark and abrupt turn for a person in a boy band that reinvigorated the pop-music industry. They became international stars, filling a gap in the market for a new type of boy band.
Persons: Liam Payne, Payne, , Harry Styles, Louis Tomlinson, Niall Horan, Zayn Malik, Simon Cowell, Stephen Graham, Michael Tran, Forbes, Taylor Swift, Savan, Stone, Kotecha, Alexis Petridis, Karwai Tang, WireImage Payne, Cowell, Rolling Stone, Styles, Payne's, would've Organizations: Service, Goldsmiths , University of London, Guardian, Billboard, YouTube, iFL Locations: Buenos Aires, Argentina, London
Milli Vanilli is the latest act to get a streaming boost from a Netflix show. Three songs by the German pop duo feature in "Monsters: The Lyle and Erik Menendez Story." Kate Bush and The Cramps have also had songs revived by Netflix shows. AdvertisementMilli Vanilli is the latest act to get a second wind with younger generations thanks to Netflix. "When something like this resurgence happens 20 years later, for example, the people making money aren't those artists.
Persons: Lyle, Erik Menendez, Kate Bush, , Rob Pilatus, they've, haven't, Milli, Kate Bush's, Goo Muck, Jenna Ortega, Anu Pillai, Pillai, Pilatus Organizations: Netflix, Service, TikTok, Billboard, Producers Guild, Morvan Locations: German, Milli
Defector, which relies on subscription revenue, was a hit out of the gate. Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . Defector's revenue is now up to $4.6 million a year, and it's still profitable. Defector thinks it can combat this with gift links that paying subscribers can pass along to their friends.
Persons: Deadspin, , Tom Ley, Meredith DotDash, Jasper Wang, That's Organizations: Service, Media, Twitter, Google, Facebook
After a four-year hiatus, the wings, walks and women of the Victoria’s Secret Fashion Show will return Tuesday for the company’s 2024 show in New York City. “The Victoria’s Secret Fashion Show is BACK and will reflect who we are today, plus everything you know and love—the glamour, runway, wings, musical entertainment, and more! “I mean, like, ‘cray cray,’ as in ‘cray cray good.’”Who is performing? For the first time, Victoria's Secret said, its show will feature an all-women lineup, which will be headlined by Cher. “It’s a woman’s world, so it’s understood that you can’t have a fashion show without the mother of fashion herself—@Cher!” Victoria’s Secret wrote on Instagram last month.
Persons: Ed Razek, We’ve, , Tefi Pessoa, Olivia Culpo, , Victoria's, Gigi Hadid, Mayowa Nicholas, Barbara Palvin, Behati Prinsloo, Jasmine Tookes, Adriana Lima, Ashley Graham, Paloma Elsesser, Devyn Garcia, Tyra Banks, ” Graham, It's, Palvin, Banks, cray, , Cher, , Instagram, Lisa, Tyla Organizations: New York Times, L Brands, Amazon Prime Locations: New York City
Fact: Dan Aykroyd did have relationships and flirtations with multiple "SNL" cast and crew members. Dylan O'Brien as Dan Aykroyd in "Saturday Night." In reality, Shuster and Michaels weren't together by the time "SNL" premiered. Aykroyd shared similar comments, saying that it was "over" between Shuster and Michaels by the time he got involved with her. "They might have been married in name and all that, but he was seeing other people," Aykroyd said of Michaels.
Persons: Dan Aykroyd, Dylan O'Brien, Aykroyd, Laraine Newman, Emily Fairn, Gilda Radner, Ella Hunt, Shuster, Michaels, Lorne, Newman, Danny, Dan, Reitman Organizations: Sony Pictures, SNL, Hollywood Locations: New York, York, City, Canada
South Park parodied OpenAI's ChatGPT last year. AdvertisementOpenAI CEO Sam Altman may join the ranks of celebrities pilloried by South Park. Stone and Trey Parker, co-creators of South Park, are also behind the AI entertainment startup Deep Voodoo. Deep Voodoo showed off a face-swapping tool on an acclaimed Kendrick Lamar video that replaced his face with those of O.J. South Park parodied OpenAI's ChatGPT in the March 2023 episode "Deep Learning."
Persons: Sam Altman, Matt Stone, Altman's, OpenAI's ChatGPT, , Altman, Stone, Trey Parker, Kendrick Lamar, O.J, Kobe Bryant, OpenAI's, ChatGPT Organizations: Service, Bloomberg Locations: South Park, Simpson
Rewatching my fall fave, "Gilmore Girls," as a parent feels less nostalgic and more painful. AdvertisementI found "Gilmore Girls" my first year of high school, and I'd never felt more seen. "Gilmore Girls" felt fun and fresh. When "Gilmore Girls" initially ran, I knew nothing about relationships, especially healthy ones. My daughters and I won't be cozying up on the couch to rewatch "Gilmore Girls" every fall, and that's OK. Maybe we'll find a new comfort show to enjoy together.
Persons: Gilmore, shouldn't, , I'd, Rory, Lorelai's, Lorelai, it's, Dean, Rory's, Warner, Christopher Organizations: Service, WB, Yale, Warner Bros, Netflix
Wealthy travelers are vacationing at a mix of traditional and emerging destinations. The Asian countries wealthy travelers are increasingly visitingLuxury travel companies are expecting more travelers to visit Thailand following the premiere of "The White Lotus" season three, shot at Four Seasons Resort Koh Samui. Ken SeetAccording to Virtuoso, bookings for summer trips to Thailand were up 95% from 2023 to 2024. According to Virtuoso, summer bookings for the central European country were up 24%. More wealthy travelers are heading to Porto, Portugal proslgn/ShutterstockOr, for a greener, chillier getaway, head to the United Kingdom and Ireland.
Persons: , What's, Ken Seet, Belles, Peter Zelei, Melissa Krueger, Quintessentially, Kelly Grumbach, Brian Kennedy, George Rose, Lucia, Virtuoso, Jim Krane, Barthélemy, Barts, Hurricane Irma, Grumbach, Saint Barthélemy, Holger Leue, Aman Organizations: Service, globetrotters, Eiffel, Belles, Ireland, Banff National Park, St, AP Locations: Rome, Paris, Thailand, Slovenia, United Kingdom, London, France, China, Canada, New York, Europe, Japan, Khao Villas Phuket, Maui, Hawaii, Taormina, Italy, Florence, Tuscany, Portugal, Lisbon, Porto, Ireland, Scotland, Banff, Lake Louise, Columbia, Dominican Republic, Hurricane, Saint, Caribbean, Anguilla
"Succession" actor Nicholas Braun stars as Andy Kaufman and Jim Henson in "Saturday Night." Jason Reitman, the film's director, said that Jim Henson was written with Braun in mind to play the role. Braun also landed a second job as Kaufman after Benny Safdie had to drop out of the movie. Braun, known for his Emmy-winning role as the bumbling, awkward Greg Hirsch on HBO's "Succession," stars as both Jim Henson and Andy Kaufman in "Saturday Night." Advertisement"As we kept on thinking about who would be right for Andy Kaufman, we just kept on coming back to Nicholas Braun," Reitman told IndieWire.
Persons: Nicholas Braun, Andy Kaufman, Jim Henson, Jason Reitman, Braun, Kaufman, Benny Safdie, , Jason Reitman's, Greg Hirsch, HBO's, Eddie Murphy, Tina Fey, Dan Aykroyd, Reitman's, Jose Perez, Bauer, Griffin, Reitman, IndieWire, Gil Kenan, Henson, Kenan, Hopper, Sony Pictures Braun, Safdie, " Braun, Jim would've, Andy Organizations: Service, NBC, Hopper Stone, Sony Pictures Locations: Atlanta
"Insecure"/HBO"I'm a coffee shop girl," the LA native told Business Insider in September during New York Fashion Week. I'm braving myself for the day," Rae continued. "A red flag is just the sensitivity; you can always tell when people aren't being honest with you." Advertisement"The first day will always be spent procrastinating or finding things wrong and reasons I can't start, and I need to allow for that day," Rae added. "So, I recognize the perfect amount of time is three days, and by that third day, I'm off."
Persons: Issa Rae's, Issa Dee, It's, millennials, Rae, Justin Bieber, Chloe, Halle, Issa Rae, Rae friended, Barbie, Max, Gallo, Hannah Diop, I'm, I've, Deniese, that's, Deniese Davis, Davis, Rae's, She's, Talitha Watkins, she's, Z, it's Organizations: LA, Business, New York, YouTube, Facebook, Atlanta Records, WarnerMedia, Sienna Naturals Locations: Inglewood, Los Angeles, The, SoHo, New, Hilltop, California, San Francisco, LA, Miami
AdvertisementMrBeast confirmed this week that his upcoming Amazon show, Beast Games, had cost more than $100 million. "They'll still do partnerships with him," Diana D'Angelo, the CEO of Breaking Creatives Agency, told BI. A spokesperson for Donaldson told BI that the lawsuit had not yet been served to him despite being filed two weeks ago. AdvertisementHowever, Chedid told BI these "stonewall tactics" may "come back to bite him," affecting his reputation and future partnerships. D'Angelo told BI Donaldson might decide to speak up if the controversy starts to affect his "bread and butter" — his YouTube channel.
Persons: MrBeast, , Diana D'Angelo, they'll, he's, Jimmy, Donaldson, YouTubers KSI, Logan Paul, Paul, Rolling Stone, Robyn Abou Chedid, Chedid, Thomas Walters, Ava Tyson, Kevin Mazur, Tyson, Kraft Heinz's Lunchables, Walters, D'Angelo Organizations: Service, Beast Games, Amazon, Creatives, Reuters, The New York Times, Las, Guided Agency, YouTube, Beast Locations: Amazon, Las Vegas, Los Angeles, Toronto
Los Angeles County District Attorney George Gascon said his office is also reviewing possible evidence included in petitions filed by the brothers last year alleging molestation by their father. Joseph “Lyle” Menendez, now 56, and Erik Menendez, now 53, were convicted in 1996 in the shotgun murders of their parents at their Beverly Hills homes seven years before. In their initial trials, the brothers said they had been sexually abused for years by their father. The district attorney's announcement came amid controversy over a new Netflix series about the case, “Monsters: The Lyle and Erik Menendez Story." In a statement released by his wife, Erik Menendez said the series contained "blatant lies" and said it was "ruinous" for his brother.
Persons: Menendez, Attorney George Gascon, Gascon, we’re, Joseph “ Lyle ” Menendez, Erik Menendez, Prosecutors, Lyle, Ryan Murphy, Kim Kardashian Organizations: Los, Attorney, Prosecutors, Netflix, NBC News Locations: California, Los Angeles County, Beverly
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