While fast-food companies are doubling down on the fried chicken sandwich wars, salad chain Sweetgreen is launching its own crispy chicken product, set to capitalize on the craze with a healthier twist.
The chain, best known for its seasonal offerings, has debuted a Crispy Chicken Salad, which includes crispy rice, romaine lettuce, baby spinach, blackened chicken, carrots, shredded cabbage, tomatoes and chopped local pickles.
It is served with a remoulade dressing, which is similar to a "special sauce."
"This food is craveable and celebrated by people you love," he said.
"It lets you have a lot of fun telling great stories around this food and engaging people in that, to show them Sweetgreen is just as craveable as other fast-food brands people are used to."
Sweetgreen, Ally Love, Valkyrae, Harper Watters, Nic Jammet, Jammet
Houston Ballet, CNBC