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9 mentions found


☆ How to identify an AI imposter in video, audio and text as deepfake technology goes mainstream
  + stars: | 2024-04-10 | by ( Kevin Williams | ) www.cnbc.com   time to read: +9 min
Generative AI video and audio tools are getting deployed, and getting better, quickly. Even as OpenAI limits access to audio and video tools, dark websites have exploded in number in the past few months selling GPT knockoff products. How to identify an AI video imposterThere are many ways to spot an AI imposter, some relatively simple. If the person complies but their head disappears on the video screen, end the call immediately, Hollenbeck said. How to live a multi-factor authentication life offlineEven with more protections techniques, experts predict a spiraling arms race of deepfakes vs. deepfake tools.
Persons: OpenAI, Sora, Froggett, Carl Froggett, —, Rupal Hollenbeck, Hollenbeck, Chris Pierson, Pierson, Nirupam Roy, it's, Roy, Eyal Benishti, Benishti, It's Organizations: Industry, University of Maryland Locations: Hong Kong
☆ You’re Probably Falling for Fake Product Reviews
  + stars: | 2023-11-24 | by ( Josh Zumbrun | ) www.wsj.com   time to read: 1 min
An increase in an item’s star rating can significantly improve the product’s position in online searches. Photo: Jenny Kane/Associated PressIf you’re a frequent online shopper, you know there are fake reviews on the internet, and probably think they don’t sway you. I thought so, too. Then I spoke to Brett Hollenbeck , a University of California, Los Angeles professor who has studied how we really respond to fake reviews and those ubiquitous little numbers: 4.5 stars, 4.8 stars, 4.2 stars.
Persons: Jenny Kane, Brett Hollenbeck Organizations: Associated, University of California Locations: Los Angeles
☆ Is that $35 Apple Watch real? How misleading TikTok influencer videos could be the next big headache in e-commerce
  + stars: | 2023-11-13 | by ( Dan Whateley | ) www.businessinsider.com   time to read: +8 min
Tyler linked his post to a $34.88 smartwatch available on TikTok Shop from a merchant called MoonMates, which did not represent the item as Apple-made. Because the video featured a TikTok Shop tag, Tyler was likely eligible for a commission on any watch sales his video generated. Others may do it unintentionally because they're not entirely sure whether a steeply discounted TikTok Shop product is authentic. If false video reviews proliferate across TikTok Shop, it could pose an existential risk for the nascent e-commerce platform. TikTok user Vincent Patritto went viral in September after promoting a pair of Crocs that were available on TikTok Shop.
Persons: Austin Tyler, Tyler, TikTok, they're, Brett Hollenbeck, Hollenbeck, it's, Vincent Patritto, they've, Patritto, Lululemon Athletica, Influencers, aren't Organizations: Apple, Apple Watch, Shop, UCLA's Anderson School of Management, New, Prime, YouTube, Expedia, UCLA
☆ Top cybersecurity exec talks targeted hacks on U.S. diplomats
  + stars: | 2023-07-21 | by ( ) www.cnbc.com   time to read: 1 min
In this videoShare Share Article via Facebook Share Article via Twitter Share Article via LinkedIn Share Article via EmailTop cybersecurity exec talks targeted hacks on U.S. diplomatsRupal Hollenbeck, Check Point Software president, joins 'TechCheck' to talk the state of U.S. cybersecurity after targeted China-linked hacks impact U.S. diplomats.
Persons: Rupal Hollenbeck Organizations: Software Locations: U.S, China
☆ Two researchers aim to better understand L.A.’s homelessness crisis with smartphone surveys
  + stars: | 2023-01-16 | by ( Jake Traylor | Jake Traylor Is An Associate Producer For Msnbc. | ) www.nbcnews.com   time to read: +6 min
Two California researchers aim to get a real-time understanding of homelessness using a perhaps unexpected resource found among unhoused people: smartphones. Larry Posey works in MacArthur Park to share information about the PATHS study. Amy Stein / USC/UCLAOnce a month, a growing number of PATHS participants in Los Angeles County are texted a link to a 15-minute survey. Recruiters for the PATHS study share information with participants via postcard and directly into a web-based interface. The PATHS study found that 90% of participants would be interested in some type of interim or permanent housing.
☆ VIDEO: Target carts that lock in place are yet another example of how anti-theft measures are leaving shoppers really frustrated
  + stars: | 2023-01-15 | by ( Dominick Reuter | ) www.businessinsider.com   time to read: +4 min
Nearly 2 million shopping carts are stolen each year, costing retailers an estimated $800 million. Videos of shoppers battling anti-theft devices on carts in a Target parking lot have gone viral on TikTok. Whether and when a particular store gets Gatekeeper for its carts is determined on an individual store basis, a Target spokesperson told Insider. The Food Marketing Institute meanwhile estimates that 2 million shopping carts are stolen each year, costing retailers an upwards of $800 million globally. Loss-prevention remains a delicate balance for retailers as Walmart's vice president of asset protection and retail operations, David Johnston, told Insider.
☆ TikTok videos show exasperated Target shoppers battling carts that lock in place — and it shows how anti-theft measures make the shopping experience worse
  + stars: | 2023-01-06 | by ( Dominick Reuter | ) www.businessinsider.com   time to read: +4 min
Nearly 2 million shopping carts are stolen each year, costing retailers an estimated $800 million. Videos of shoppers battling anti-theft devices on carts in a Target parking lot have gone viral on TikTok. A TikToker going by the name Taylor Ann cheerfully narrates in a video of the moment, which has amassed over 4.4 million views on TikTok. Taylor Ann acknowledges the technology has been around for years, but it can still come as a surprise when it arrives at your store. The Food Marketing Institute meanwhile estimates that 2 million shopping carts are stolen each year, costing retailers an upwards of $800 million globally.
☆ Walmart, Walgreens, CVS, and more are locking away more products to deter theft — and it's driving some customers away
  + stars: | 2022-12-29 | by ( Ben Tobin | ) www.businessinsider.com   time to read: +3 min
Retail theft led to roughly $94.5 billion in losses for retailers in 2021, per a recent NRF survey. Retailers have been locking away more items to protect them from potential theft. But that has led to customers abandoning certain stores, shoppers nationwide told Insider. Walmart, CVS, Walgreens, and Rite Aid are among the retailers that lock up products as a security measure. And earlier this month, Walmart CEO Doug McMillon sounded the alarm on theft, saying "stores will close" unless it is abated.
☆ Convertibles drive into the sunset as automakers invest in electric vehicles
  + stars: | 2022-09-24 | by ( Michael Wayland | ) www.cnbc.com   time to read: +5 min
Automakers are also investing capital in off-road models and electric vehicles. "In the transition to electric vehicles, and where do automakers put their development money, it just isn't going to convertibles." Even counting those vehicles, sales last year were down by 26% since 2015. Jim Owens, head of Ford Mustang marketing, said only about 15% of the car's sales to consumers — 72,500 units in 2019 — are convertibles. Could we see a possible convertible electric Challenger in the future?
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