Mergers and acquisitions will shape the legal sports-betting industry in the US in 2021.Insider asked sports and gaming-industry bankers, and other experts, how deals could play out.
A US firm could buy European provider 888 Holdings, digital brands like The Action Network could get acquired, and casino companies could make big moves.
They hope the startups will help them build followings in markets where sports betting is not yet legal, like California, Florida, and Texas.
Any media company that overlaps with the sports world could be considered a takeover target.
And with concerts, conferences, and foot traffic stalled for casino companies used to making money on in-person events and activities, any US operator that hasn't planted its flag in online sports betting is expected to do so this year.
William Hill's, Ciesco, Chris Sahota
Holdings, Network, Caesars Entertainment, Stars Group, Better, Atemi, Penn, Barstool Sports, FuboTV, Eagle Acquisition Corp, Bally's Corporation, Radio, Industry
California, Florida, Texas