It takes a village to craft a successful marketing campaign, and influencer content is no different. Influencer marketing can help brands establish a connection with their potential customers, by leveraging the relationship of trust creators have built with their audiences. In our inaugural list of rising stars in influencer marketing, Insider is highlighting professionals who are paving the way forward in the space, and who work in-house at brands, at marketing agencies, or creator-economy companies. To be considered, nominees must have had no more than three experience in influencer marketing, be based out of North America or the UK, and have contributed to their role in a meaningful manner, as determined by Insider's team. Here are 11 rising stars in influencer marketing, listed in alphabetical order by their company:

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Persons: they're, Henry Crisp, I'm, Petit, It's, Ellie Artone Organizations: Brands, Dollar, Digital, Voices, Social Locations: North America