Heineken's chief executive says the company has learnt lessons from the social media controversy around a campaign for rival beer Bud Light — but still believes businesses should stand up for their "values."
And that's affecting all players, all actors in society, also businesses and also brands," Dolf van den Brink told CNBC's "Squawk Box Europe."
And at the same time, you need to stand for your values and your principles.
Bud Light lost its spot as the top-selling beer in the U.S. in May, after conservatives boycotted the brand following a brief product placement deal with transgender social media influencer Dylan Mulvaney.
Bud Light sales fell 24.6% in the period year-on-year, according to NielsenIQ data from consulting firm Bump Williams.
Persons:
Bud Light, van den Brink, CNBC's, influencer Dylan Mulvaney, Bump Williams
Locations:
U.S