His immediate success — thanks in large part to his involvement in TimeZone — left him with nothing else to sell.
“All 100 watches sold out in 53 seconds,” he said.
In total last year, he says, he sold 664 watches, some collaborations with watch manufacturers including MB&F and Habring, others his own creations.
“Ten years ago, you needed an office, you needed a showroom, you needed to go to Basel.
Now I work out of my kitchen.”Mr. Rohr says he’s like a movie producer: He takes the risk, financing each project, working with brands who become the movie’s directors.
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