June 6 (Reuters) - Analysts lauded Apple's (AAPL.O) Vision Pro on Tuesday for its impressive technology, but warned that it will be a few years before the $3,499 augmented reality headset sees widespread adoption.
That vision, analysts said, could take some time to materialize because the high price tag will likely dissuade most buyers and the product does not have any clear use beyond entertainment in a still nascent augmented reality (AR) market.
"Apple proved they have a vision for the role AR technology could play for consumers ... and Vision Pro looked sleek/differentiated versus incumbents and performed with clear potential," Morgan Stanley analysts said.
"However, the Vision Pro is not ready for mass consumption," they added, pointing to a bulky external battery pack and the lack of a "killer app", among other issues.
The uncertainty regarding Vision Pro sales also drove a wide range of predictions on its expected shipments once the device goes on sale next year.
Persons:
Tim Cook, Apple, Morgan Stanley, Harmeet Singh Walia, Walia, Christine Wang, James Cordwell, Aditya Soni, Shounak Dasgupta
Organizations:
Apple Watch, Vision, Meta, Apple, Facebook, Counterpoint Research, Vision Pro, KGI Securities, Credit Suisse, Thomson