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Read previewRich millennials in China are experiencing world travel in a very different way from their parents. These tours offered a safer and more accessible way to explore new destinations, Elisa Harca, CEO of consultancy firm Red Ant Asia, previously told Business Insider. New technology has made solo travel much less dauntingSocial media platforms like Xiaohongshu are the go-to place for local travel tips. BORIS HORVAT/Getty"They're a lot more used to being tourists,'' Jack Porteous of China-focused consultancy firm Tong Global told Business Insider. The rise of social media platforms for travel has also spurred the accessibility of solo travel.
Persons: , Elisa Harca, Ant Asia, — millennials, Z, BORIS HORVAT, Jack Porteous, Tong, China's, Sally Maier, Yip, Porteous, Mark Kolbe, Getty, Maier, they've Organizations: Service, Business, Tong Global, Consulting Locations: China, China ., Europe, glamping, Inner Mongolia
Rich millennials in the US have been known to splash out on their pets, new laundry rooms, and expensive coffee machines. And over in China, rich millennials have their own ideas of what counts as a luxury status symbol. AdvertisementExpect to see these rich millennials mixing luxury casual wear like T-shirts and sneakers with traditional luxury brands, Banta told BI. And getting regular aesthetic treatments has become a top priority for affluent millennials, Banta told BI. Independent luxury brands that offer more authentic products and those that draw on cultural heritage are also highly in demand, she said.
Persons: , they've, Rich millennials, They've, Claudio Lavenia, Louis Vuitton, Daniel Langer, Amrita Banta, Budrul Chukrut, Elisa Harca, Ant Asia, Mary, Kate, Ashley Olsen, prioritizes, Harca, Banta, JUAN BARRETO, Olivia Plotnick, Port Ellen, Alexandra Bacon, Ewan Andrew, Langer, Black Pearl, JOHANNES EISELE, Olivier Morin, Plotnick, Tom Dixon, Potnick, Gen, Gabriella Tegen, Gen Z Organizations: Service, Business, Pepperdine University, Research, Getty, JUAN BARRETO Travel, Wai, Social, Diageo, Michelin, China Morning, Meituan, Clover, Bloomberg, Clover Suites, China News Service, McKinsey, Brands, Independent Locations: China, Antarctica, Iceland, Shanghai, Port, Scotland, That's, Harca, Singapore, Banta, millennials
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