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The person spoke to The Associated Press on condition of anonymity because the portal decision was not announced publicly. Cavinder and her twin sister Hanna played at Miami last season and helped the Hurricanes reach the Elite Eight. Haley Cavinder had told the AP last season that she planned to play one more college season; Hanna Cavinder said she was likely done playing. The twins announced in April they would not be playing this season. Haley Cavinder ended last season with 2,065 career points, which was 19th-most among all active Division I players.

Persons: — Haley Cavinder, Cavinder, —, ”, Instagram, Hanna, Haley Cavinder, Hanna Cavinder, Miami — Organizations: Associated Press, Miami, Hurricanes, AP, Fresno State, NCAA, Boost Mobile, womens Locations: Fla, Miami, Fresno, TikTok, New

☆ A new NIL report based on over 100,000 deals breaks down the highest-paying sports for college athletes and the industries spending the most
▼ + stars: | 2023-05-05 | by ( Dan Whateley | ) www.businessinsider.com time to read: +5 min

Nearly two years after student-athletes gained the right to make money from their names, images, and likenesses, typically referred to as NIL, the tech platform Opendorse said it's processed over 100,000 NIL deals across the US. Snapchat and TikTok were much less common, representing just 6% and 3% of activations of NIL deals, respectively, per Opendorse's report. The average brand deal paid to athletes in the sport was $3,837, followed by $2,472 for football players and $1,693 for men's swimming and diving athletes. Women's college basketball players were the fourth highest earners on average for brand deals, with an average of $1,418 per deal. Haley and Hanna Cavinder earned nearly $2 million in NIL deals in the first year of the program, for example, per Forbes.

☆ 4 key takeaways on student-athlete NIL marketing from a new report that includes the industry's biggest earners and spenders
▼ + stars: | 2023-05-02 | by ( Dan Whateley | ) www.businessinsider.com time to read: +5 min

Here are the biggest NIL earners and spenders, and other key takeaways from a new Opendorse report. Nearly two years after student-athletes gained the right to make money from their names, images, and likenesses, typically referred to as NIL, the tech platform Opendorse said it's processed over 100,000 NIL deals across the US. Snapchat and TikTok were much less common, representing just 6% and 3% of activations of NIL deals, respectively, per Opendorse's report. Women's college basketball players were the fourth highest earners on average for brand deals, with an average of $1,418 per deal. Haley and Hanna Cavinder earned nearly $2 million in NIL deals in the first year of the program, for example, per Forbes.

☆ March Madness shows how NIL money and the transfer portal are starting to reshape the balance of power in college sports
▼ + stars: | 2023-03-31 | by ( Ashley Rodriguez | ) www.businessinsider.com time to read: +4 min

Nearly two years into NIL, its impact on college sports is starting to show during March Madness. Most of the teams the Final Four — in both men's and women's basketball — have strong NIL backings. Changes to NIL and the transfer portal have created a "perfect storm that's allowed some schools to bank talent," one expert said. LSU's Angel Reese has the most NIL deals of any college baller, Just Women's Sports reported based on data from SponsorUnited, which tracks NIL deals. "The transfer portal and NIL happening at same time, to me, that's the perfect storm that's allowed some schools to bank talent," Dosh said.

☆ How rising-star athletes balance sports and content creation, even as the tech implosion disrupts lucrative brand deals
▼ + stars: | 2023-02-15 | by ( Elaine Low | Ashley Rodriguez | ) www.businessinsider.com time to read: +4 min

Social media, content creation, and lucrative branding deals offer a new path to fame and fortune. Top agents and managers working with athletes on content said it can be tricky to balance with training. Chasing content deals can be a distraction from the sport, and the industry-wide layoffs across tech companies from Twitter to Meta to Amazon mean that opportunities for influencer revenue are facing a slowdown. Fresno State basketball stars Haley and Hanna Cavinder, for instance, have a number of lucrative brand deals under their belts. A lot more athletes may not get deals if they don't have content creation, social media followings, or brand building."

☆ 24 top sports managers and agents helping athletes from LeBron James to the Cavinder twins build successful careers as content creators
▼ + stars: | 2022-12-15 | by ( Colin Salao | Ashley Rodriguez | Elaine Low | ) www.businessinsider.com time to read: +3 min

Stars like LeBron James and Kevin Durant have shown that athletes can build lucrative media businesses. Meet the people helping athletes tell their stories and build their brands off the field or court. Many of these athletes are driven by the behind-the-scenes work of their talent managers and agents. Insider is highlighting for the first time those talent managers and agents who are guiding athletes as they build successful careers in entertainment and content creation. These people are helping athletes elevate their social content, strike brand deals, launch podcasts, or break into TV and film.

☆ Seeking nominations for the top athlete creators and media personalities in 2022
▼ + stars: | 2022-10-20 | by ( Colin Salao | ) www.businessinsider.com time to read: +3 min

Nominees may include active or recently retired professional or amateur athletes. LeBron James, Pat McAfee, and Alex Morgan are just some of the athletes that have started media companies. Recently retired athletes are those that have retired within the last five years (since 2018). Eligible retired athletes include Brandon Marshall (last played in 2018) and Redick (retired in 2021). Ineligible athletes include Lobo (2003), Rose (2007), and Pat McAfee (2017).

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