In a presidential election where both leading candidates are unpopular, there’s much talk about what each candidate can say to swing voters in Thursday’s debate. But true swing voters are disengaged from political news; in fact, many avoid it with a determination normally reserved for toxic exes, ticks and food poisoning. To the extent they learn what’s said on Thursday, it’ll be via repackaged clips on social media. Mr. Biden’s challenge is to reassure skeptical Democrats that he is still vigorous and that he is responsive to voters’ worries about inflation and other problems on their minds. Mr. Trump needs to convince Nikki Haley Republicans and others concerned about his ethics that their differences are less significant than his promise of financial security, tight borders and abortion restrictions.

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