The jingle, last used in the mid-2000s, became an earworm for anyone watching TV during the ’90s when it seemingly blanketed the airwaves nonstop. Chili’s is hoping that nostalgia will draw renewed interest in the restaurant chain that’s in the midst of a turnaround. The new TV ad, featuring Boyz II Men singing a modernized version of the jingle, will also be promoted on social media this month. “It feels natural for us to rerelease the ‘Baby Back Ribs’ jingle and pay homage to Chili’s legendary menu item in a nostalgic way,” the group said in a release. The latest version is the “biggest rerelease of Chili’s iconic earworm yet and doesn’t stray too far from the original version,” the chain said.

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Persons: Boyz, Guy Bommarito, Chili’s, Bommarito, ”, Kevin Hochman, Brinker, Hochman, they’re “ Organizations: New, New York CNN, GSD, Brinker International, KFC, Brinker Locations: New York