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Cari Gundee rides her Peloton exercise bike at her home on April 06, 2020 in San Anselmo, California. The family of a New York man claims he was killed by his Peloton bike just six months after buying it, but the company insists that his own negligence caused his death, according to a lawsuit filed in state court. The lawsuit, filed in March 2023 in Brooklyn civil Supreme Court by Furtado's mother Johanna Furtado, is several months old. While at least one child was killed by Peloton's treadmill in March 2021, Furtado's death is the first known fatality linked to the company's ultra-popular exercise bike. Peloton's exercise equipment has gone through numerous recalls over the last few years.
Persons: Gundee, Ryan Furtado, Furtado, Furtado's, Johanna Furtado, Ben Boyd, plaintiff's decedent's Organizations: New York Police, Daily, Consumer Product Safety Locations: San Anselmo , California, New York, Brooklyn
Peloton's stock has been trading well below the IPO price of $29 per share, at one point dropping as low as $8.22. Prior to founding Peloton, Foley was president at Barnes & Noble, overseeing its e-commerce business. "I would say that it took about five years for the really smart money to start getting involved," Foley told Insider in 2018. The ad, featuring a woman whose husband gifts her a Peloton bike for Christmas, was viewed as being sexist and playing into outdated standards of beauty. Public outrage over the ad sent Peloton's stock plunging 9%, wiping out $942 million in market value in a single day.
Peloton's stock has been trading well below the IPO price of $29 per share, at one point dropping as low as $8.22. Prior to founding Peloton, Foley was president at Barnes & Noble, overseeing its e-commerce business. "I would say that it took about five years for the really smart money to start getting involved," Foley told Insider in 2018. The ad, featuring a woman whose husband gifts her a Peloton bike for Christmas, was viewed as being sexist and playing into outdated standards of beauty. Public outrage over the ad sent Peloton's stock plunging 9%, wiping out $942 million in market value in a single day.
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