Grubhub-owner Just Eat Takeaway.com said Thursday it had partnered with sex toy retailer Lovehoney Group, in an unexpected expansion into the so-called sexual wellness sector.
Shares of Just Eat Takeaway.com climbed 2% Thursday, above the pan-European Stoxx 600 index's 1% gains.
The firm's shares are down around 1% over the last 6 months amid a broader decline in food delivery stocks.
This is the first big-name partnership of a takeaway delivery company with a sex-toy retailer, however.
Just Eat bought Grubhub in June 2020, expanding the company's company's from Europe across the United States and Canada.
Persons:
Takeaway.com, Guido Fambach, Honey
Organizations:
Lovehoney
Locations:
Fleet, England, Denmark, Austria, Europe, United States, Canada