But one day, he had a funny interaction on Facebook Marketplace after putting an item for sale, and his wife suggested he tried making a TikTok video reenacting it.
Two years later, he's amassed almost 800,000 followers on TikTok and Instagram with videos of "Facebook Marketplace Nightmares," where he reenacts real conversations users have had while negotiating transactions on Facebook.
Here's the tech stack Guerra uses to edit and repurpose content, manage his workflow, and keep track of brand partnerships.
VideoleapFor edits on his short-form videos, Guerra uses Videoleap, an editing app for mobile phones that costs $8 a month and provides pre-edited templates to make TikToks and Instagram reels.
Guerra used Jotform to make a form for his audience to submit their Facebook Marketplace experiences.
Persons:
Chris Guerra, he's, Guerra, Linktree Guerra, Linktree, " Guerra, he'll
Organizations:
Facebook, Jotform, Paypal, Google
Locations:
TikTok