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☆ Modelo is now beating Bud Light for the entire year
  + stars: | 2023-08-22 | by ( Jordan Valinsky | ) edition.cnn.com   time to read: +3 min
New York CNN —Modelo Especial is now officially America’s best-selling beer, dethroning Bud Light from the top spot it has largely held for the past two decades. Year-to-date sales data through August 12 shows it was tight, but Modelo eked out the top spot with an 8.34 share vs. 8.28 for Bud Light. Summer has been a bright spot for the Mexican lager, with Modelo surpassing Bud Light in May, June and July monthly sales. Modelo has held a 9.1 share for the past four weeks as Bud Light slipped to a 7 share of off-premise beer sales. There’s been some “material improvement,” for the Anheuser-Busch (BUD) brand Bud Light, according to Beer Business Daily, a trade publication.
Persons: Bud Light, Bud Light’s, There’s, BUD, Bud, Dylan, ” BBD, Greg Gallagher, ”, ” Gallagher, influencer, Busch Organizations: New, New York CNN — Modelo, Modelo, Bud, Anheuser, Busch, Beer Business, Constellation Brands, Corona, Constellation, CNN, Molson Coors, TAP, Miller Lite, Coors, Light, Modelo Especial, Revenue Locations: New York, North America, Canada, United States
☆ How Modelo dethroned Bud Light to become the top-selling U.S. beer
  + stars: | 2023-08-18 | by ( Natalie Rice | ) www.cnbc.com   time to read: +4 min
1 beer in America due to a competitor's moves is not accurate," said Jim Sabia, executive vice president and managing director of Constellation Brands ' beer division. Bud Light's sales slump changed that. The data shows that on the four weeks ended on May 20, Modelo's share of total beer sales grew to 10.7%, while Bud Light's fell to 9.6%. "Modelo has been on a rise and Bud Light's been on a decline as we've seen overall shifts in the beer market in the last 10 years." But when it comes to success in the Mexican beer market, Constellation is relatively untouchable.
Persons: Jim Sabia, We've, Sabia, Bud Light's, Bud Light, influencer Dylan Mulvaney, Bart Watson, Gerald Pascarelli, There's, Greg Gallagher, we've Organizations: Modelo Especial's U.S, Constellation Brands, Modelo, Modelo Especial, Nielsen, Wedbush Securities, Anheuser, Busch InBev, Brewers Association, Beer Institute Locations: America, U.S, Corona, Pacifico, Mexico, United States, Circana
☆ Modelo tops Bud Light in sales for second month in a row
  + stars: | 2023-07-10 | by ( Jordan Valinsky | ) edition.cnn.com   time to read: +2 min
New York CNN —Mexican-made Modelo Especial is the top-selling beer in the United States for the second straight month, once again snatching the crown from Bud Light. Dollar sales for the pre-July 4 period continued to be grim for Bud Light, with sales falling 28.5%, while Modelo’s grew 8.5% during the same time period. Bud Light initially lost the title last month, which it has largely held for two decades. In June, Bud Light rolled out a new marketing campaign to help turn around sales, centering around country music and NFL players. However, Bud Light continues to be the country’s top-selling beer year to date, holding 8.7% share of the beer market.
Persons: Bud Light, Bud Light’s, Bump Williams, Dylan, Williams, Greg Gallagher, ” Organizations: New, New York CNN, Especial, Modelo Especial, Anheuser, NFL, Modelo, Constellation Brands, Corona, Constellation, CNN Locations: New York, United States
☆ Bud Light loses its title as America’s top-selling beer
  + stars: | 2023-06-14 | by ( Jordan Valinsky | ) edition.cnn.com   time to read: +3 min
New York CNN —America’s top-selling beer is no longer American. Modelo Especial, the Mexican lager brewed near Mexico City by Constellation Brands, became the top-selling beer in May, overthrowing Bud Light from the top spot it has held for more than two decades. The fall from the top further highlighted how much trouble the Anheuser-Busch brand is in following transgender influencer Dylan Mulvaney’s Instagram post showing off a customized Bud Light can. Dollar sales were equally grim for Bud Light during that period, with sales falling 24.4%, while Modelo’s grew 12.2%. Modelo Especial overtook Bud Light sales in May.
Persons: New York CNN —, Bud Light, influencer Dylan Mulvaney’s, Bump Williams, ” Williams, Justin Sullivan, Williams, Greg Gallagher, ”, BUD, Bud Organizations: New, New York CNN, New York CNN — America’s, Modelo Especial, Constellation Brands, Anheuser, Busch, Modelo, “, CNN, Modelo Oro, Bud Light, Cinco de Mayo, Mulvaney Locations: New York, Mexico City, Cinco de, Belgium
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