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It may have helped Google to make a decision that many other East Coast employers did not that California-based companies have more experience with hazardous air quality issues. But one thing is certain: companies and workers should expect these wildfire-related air quality issues to return. The decisions companies make on these matters have significant legal and employee satisfaction ramifications, especially given the potential for future air quality issues. Air quality is becoming a broad employee health issue Between Covid, wildfires, radon and other environmental issues, there's been an increased awareness among employers and commercial real estate firms of the importance of air quality. Broadly speaking, companies need to be asking whether the systems they have in place are "adequate to ensure protection and safe air during very bad air quality events," he said.
Persons: David Dee Delgado, didn't, Eric Adams, Sedina Banks, Greenberg, Charles Simikian, Sara H, Dickinson Wright, it's, there's, Thomas Brugato, Nathan J, Oleson, Akin Gump, James Carbone Organizations: Summit, Vanderbilt, Getty, Google, New York, Safety, Health Administration, HR Partners, OSHA, Burling, Newsday Locations: Canada, New York, California, Asia, York, East, Maryland, Los Angeles, Washington, Covington, Islandia , New York
The Musk video by reAlpha included “robust disclaimers” establishing it as satire, said Christie Currie, chief marketing officer. The first Musk video went live days after reAlpha launched a public offering under regulation A+ in 2021. But the ease of creating deepfakes means some celebrities could soon be deluged by ads featuring their unauthorized, but very convincing likenesses, Mr. Moss said. At the same time, the language in contracts written years before the technology existed may be vague enough to allow marketers to use existing footage to create new deepfake videos. Companies most often request celebrity deepfake videos to use internally for training, communications, parties or other purposes—but not for ads, said Daynen Biggs, owner of Slack Shack Films, which produced the Elon Musk videos.
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