Los Angeles CNN —Tiger Woods has found a new look after splitting up with Nike, his longtime partner, last month.
On Monday, Woods announced that he would be partnering with Taylormade to launch a new apparel brand — Sun Day Red.
Courtesy Sun Day RedThe golf legend’s new brand partnership comes one month after Woods and Nike announced the end of their 27-year partnership.
Even as a sex scandal nearly 15 years ago drove sponsors like Gatorade and AT&T away from Woods, Nike stood by Woods’ side.
Sun Day Red will sell both athletic and lifestyle wear, according to Taylormade CEO David Abeles.
Persons:
Woods, Taylormade, ”, ” Woods, David Abeles, Abeles, Bob Dorfman, “, Ramishah Maruf
Organizations:
Los Angeles CNN, Nike, Sun, Taylormade, Woods, Greater Milwaukee, Gatorade, CNN, Baker
Locations:
Los Angeles, Pacific Palisades, Woods