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As 2024 kicks off, the creator economy is having an identity crisis. "The venture-scale generational companies are, yes, creator companies, but they're also typically fitting into another bucket." Why the creator economy has been 'disappointing'Once pitched as a rocket-ship opportunity, service companies in the creator economy that focus on products for influencers haven't delivered, investors and industry professionals told BI. Although the phrase already existed, the world needed a new way to describe this prospering industry, and thus, the term "creator economy" entered the mainstream. Lia Haberman, an influencer marketing expert and instructor at UCLA Extension, described influencer marketing as separate from the services arm of the creator industry that has faltered.

Persons: Grant Long, Koji, hasn't, Rex Woodbury, they're, it's, Woodbury, Figma, haven't, Ollie Forsyth, They've, Benjamin Grubbs, I'm, Goldman Sachs, Lia Haberman, Haberman, upstarts, Logan Paul, KSI, Marshall Sandman Organizations: TikTok, YouTube, Business, VC, UCLA, North, PitchBook, Animal

☆ Exclusive: Microsoft set to win EU nod on Activision with licensing offer, sources say
▼ + stars: | 2023-03-02 | by ( Foo Yun Chee | ) www.reuters.com time to read: +2 min

BRUSSELS, March 2 (Reuters) - Microsoft Corp (MSFT.O) is expected to secure EU antitrust approval for its $69 billion acquisition of Activision (ATVI.O) with its offer of licensing deals to rivals, three people familiar with the matter said, helping it to clear a major hurdle. In addition to the licensing deals for rivals, Microsoft may also have to offer other behavioural remedies to allay concerns of other parties than Sony, one of the people said. Activision shares, which jumped 1.8% in pre-market trading after the Reuters' story was published, were up 2.6% in late trade. Microsoft President Brad Smith last month said the U.S. software group was ready to offer rivals licensing deals to address antitrust concerns but it would not sell Activision's lucrative "Call of Duty" franchise. Microsoft said it was "committed to offering effective and easily enforceable solutions that address the European Commission's concerns."

☆ Exclusive: Microsoft's licensing offer likely to satisfy EU on Activision, sources say
▼ + stars: | 2023-03-02 | by ( Foo Yun Chee | ) www.reuters.com time to read: +2 min

BRUSSELS, March 2 (Reuters) - Microsoft's (MSFT.O) offer of licensing deals to rivals is likely to address EU antitrust concerns over its $69 billion acquisition of Activision (ATVI.O), three people familiar with the matter said, helping it to clear a major hurdle. The European Commission, which is scheduled to decide on the deal by April 25, is not expected to demand that Microsoft sell assets to win its approval, the people said. Microsoft President Brad Smith last month said the U.S. software group was ready to offer rivals licensing deals to address antitrust concerns but it would not sell Activision's lucrative "Call of Duty" franchise. Microsoft said it was "committed to offering effective and easily enforceable solutions that address the European Commission's concerns." Reporting by Foo Yun Chee; Editing by Hugh Lawson, Elaine Hardcastle and Jane MerrimanOur Standards: The Thomson Reuters Trust Principles.

☆ Exclusive: EU unlikely to demand asset sales in Microsoft, Activision deal, sources say
▼ + stars: | 2023-03-02 | by ( Foo Yun Chee | ) www.reuters.com time to read: +1 min

BRUSSELS, March 2 (Reuters) - Microsoft's (MSFT.O) readiness to offer licensing deals to rivals is likely to address EU antitrust concerns over its $69 billion acquisition of Activision (ATVI.O) without the need for asset sales, three people familiar with the matter said. The European Commission is not expected to demand that Microsoft sell assets to win its approval, the people said. Microsoft President Brad Smith last month said the U.S. software giant was ready to offer rivals licensing deals to address antitrust concerns but it would not sell Activision's lucrative "Call of Duty" franchise. Microsoft said it was "committed to offering effective and easily enforceable solutions that address the European Commission's concerns". Reporting by Foo Yun Chee; Editing by Hugh Lawson, Elaine HardcastleOur Standards: The Thomson Reuters Trust Principles.

☆ Britain says Microsoft's 'Call of Duty' deal could harm gamers
▼ + stars: | 2023-02-08 | by ( Paul Sandle | ) www.reuters.com time to read: +3 min

[1/2] Activision games "Call of Duty" are pictured in a store in the Manhattan borough of New York City, New York, U.S., January 18, 2022. REUTERS/Carlo Allegri/File PhotoSummarySummary Companies Deal raises concerns- regulatorAcquisition threatens Xbox and PlayStation rivalryMicrosoft says committed to addressing concernsLONDON, Feb 8 (Reuters) - Britain's antitrust regulator said Microsoft's (MSFT.O) $69-billion purchase of "Call of Duty" maker Activision Blizzard (ATVI.O) could harm gamers by weakening the rivalry between Xbox and Sony's PlayStation. The Competition and Markets Authority (CMA) said the deal could result in higher prices, fewer choices and less innovation for millions of gamers, as well as stifling competition in the growing cloud gaming market. In December, the United States moved to block the deal, citing Microsoft's record of hoarding valuable gaming content. Microsoft, which has pledged to keep "Call of Duty" on PlayStation, said it would address the CMA's concerns.

☆ The first Mexican American woman in Congress leaves a legislative legacy focused on children and families
▼ + stars: | 2022-10-27 | by ( Https | Media-Cldnry.S-Nbcnews.Com Image Upload Newscms Edwin-Head-Shot-Copy.Jpg | Edwin Flores | ) www.nbcnews.com time to read: +8 min

The first Latino from California elected to Congress since 1879, he would become one of the most influential Latino politicians on Capitol Hill. “The white establishment of that time was not happy that a Latino was elected to the City Council,” Roybal-Allard said. The Dream Act has since gone through 11 variations and has been stuck in the Senate since. As the Dream Act stalled in Congress, President Barack Obama in 2012 announced the Deferred Action for Childhood Arrivals, also known as DACA, through an executive order. Asked how she wants to be remembered after her retirement at the end of this Congress in January, Roybal-Allard focused on the work.

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