AdvertisementUsers and brands, like former CNN anchor Don Lemon and The Guardian, have been leaving X.Gordon MacMillan, ex-head of content strategy at Twitter, says Bluesky is most like the old Twitter. This as-told-to essay is based on a conversation with Gordon MacMillan, who was previously the head of content strategy at Twitter. Bluesky feels familiar to Twitter usersBluesky, I think, is the most like the old Twitter and feels more familiar than Threads, which doesn't have Twitter-style lists and can be hard to organize content on. They have tweaked Threads and made improvements, but Bluesky feels more familiar, even beyond the use of the color blue. It feels like BlueSky and Threads have a much better environment.

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Persons: Don Lemon, Gordon MacMillan, Bluesky, Elon Musk, Donald Trump, Musk, X, it's, Jack Dorsey, BlueSky, Mark Zuckerberg Organizations: CNN, Guardian, Twitter, Facebook, Elon, Trump, Business Locations: Israel