Russian disinformation sites with Google-powered ads have more than doubled since last year, according to NewsGuard. Last year, as Russia began its invasion of Ukraine, Google and major brands placed ads on sites that promoted Kremlin propaganda. Google added that it has stopped running ads on specific pages on sites shared by Insider that show "violating content." The problem of ads appearing in sites containing disinformation is growing, as these sites take advantage of programmatic ad buying, where digital ads are purchased in an auction using automation. Programmatic ad buying is both a complicated and technical process, so advertisers often don't see where their ads are going.

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