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Read previewSalvador Dalí is now a lobster phone call away. The bot speaks with grandiose, flowery language, often injecting references to surrealism, dreams, life, and death — subjects the real Dalí explored on the canvas. Because of its guardrails, it tends to be more upbeat than the real Dalí may have been in certain situations, Ludvigsen said. As for whether Dalí would approve of his likeness being used, AI Dalí told BI that becoming digitized is a "splendid metamorphosis." And Dalí scholar Elliott King told NPR he believes the late artist may enjoy knowing his voice will live on through his lobster phone.
Persons: , Dalí, Salvador Dalí, Goodby Silverstein, Martin Pagh Ludvigsen, Silverstein, Ludvigsen, There's, Marilyn Monroe, we'll, Monroe, Drake, Tupac Shakur, Kendrick Lamar, Elliott King, King Organizations: Service, Business, Partners, Southwest, NPR Locations: Florida, South, Texas
Insider convened a panel of leaders from Diageo, Mastercard, and Goodby, Silverstein & Partners at Cannes Lions. The speakers said it's important to understand your brand's context in order to decide what purpose initiatives it should align with. Marketing leaders were urged not to let external pressures — like those recently faced by Bud Light and Target — keep them from taking risks and aligning with purpose. Goodby spoke about how important it is to understand the brand "context" when creating these kinds of campaigns. "Every brand has a context ... and the context of your brand has to be taken into account," he said.
Persons: Bud Light, Raja Rajamannar, Cristina Diezhandino, Jeff Goodby, Silverstein, Jasmine Enberg, Joi, Marie McKenzie, McKenzie, Gen Z, Diageo's Diezhandino, Goodby, Rajamannar, Intelligence's Enberg, Enberg Organizations: Diageo, Mastercard, Silverstein, Partners, Cannes Lions, Morning, Cannes Lions International, Insider Intelligence, BMO Locations: Spain
CMO Insider is the place for marketing leaders to share, commiserate, and convene. Welcome to CMO Insider, our new, enduring platform for marketing leaders to learn, share, and network. I want to tell you what to expect from this destination, and how marketing leaders can get involved. I tell you all this because it goes to the heart of what we want to do with CMO Insider. Regular readers of Insider know that we engage with our audience through personal and first-person storytelling.
Persons: Raja Rajamannar, Cristina Diezhandino, Jeff Goodby, Silverstein, Jasmine Enberg, Ziad Ahmed, Auli'i Cravalho, Ahmed, Cravalho Organizations: Cannes Lions International, Creativity, Cannes Lions, Mastercard, Diageo, Partners, Insider Intelligence, JUV Consulting Locations: verticals
Buying a Super Bowl can be a big risk because it's a big investment months ahead of the game. Diageo CEO Ivan Menezes said during the company's January earnings call that its brand Crown Royal will run its first Super Bowl ad this year. Anheuser-Busch's move is an indication that the sky-high price of running a Super Bowl ad is getting harder for companies to justify. Bookings typically happen in May, said one ad agency exec who's purchased many Super Bowl ads for clients, including this year. Super Bowl ad slots sold briskly for both Fox this year and NBC last year.
Goodby Silverstein & Partners' Margaret Johnson broke down what it takes to make a great Super Bowl ad. She said the best Super Bowl ads are funny, boosted everywhere, have purpose, and kept simple. Johnson listed the 2020 Cheetos Super Bowl spot starring Ashton Kutcher and Mila Kunis as a perfect example. Margaret Johnson, chief creative officer and partner, GS&P Goodby Silverstein & PartnersBut what makes a successful Super Bowl ad? She pointed to GS&P's 2020 Cheetos Super Bowl spot that starred a quarantined Ashton Kutcher and Mila Kunis, mugging to Shaggy's hit "It Wasn't Me."
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