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The return of perms
  + stars: | 2023-06-30 | by ( Yola Mzizi | ) edition.cnn.com   time to read: +4 min
Perms, or the permanent wave, have been a fixture of American culture since the late 19th century and reached peak popularity in the 1970s and 1980s. While beauty trends, like fashion, are cyclical, perms today differ greatly from those once seen on stars like Cher and Stevie Nicks, thanks to gentler products and digitized heat technology. Digital perms, or hot perms, have also become popular. “It certainly helps that K-Pop and K-Dramas are popular and the stars get perms, so that has made it more culturally acceptable,” said Chen. Wella’s Munz is hopeful the resurgence of perms will also encourage brands to further engage with the multicultural consumer.
Persons: Charles Chen, , , Cher, Stevie Nicks, perms, Roland Munz, Briana Dunning, Dunning, BTS’s, Kim Tae, Gong Yoo, Lydia Wolfe, Jack, Wolfe, Chen, Wella’s Munz Organizations: The, Fashion, CNN, Wella, Korean, Busan ”, perms Locations: perm, Manhattan, TikTok, perm ”, Euromonitor, Gen, Los Angeles, , Striiike, Korean, Korean perm, American perm, Busan, London
In the history of South Korean entertainment, military service has been a complicated issue for male celebrities. It is worth noting that military service in the two countries is not comparable. And, for the sake of full transparency, I will say the military service I did in Taiwan is what is known as alternative or substitute military service. Nonetheless, had BTS been exempted from military service, there would have been detractors criticizing the group for receiving special treatment. After all, the South Korean public, especially young people, is quite divided on whether BTS members should carry out their military duties.
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