DIRS.INFO The most relevant business & tech news

☆ A top exec at PR giant Edelman lays out its plan to invest in generative AI
▼ + stars: | 2024-04-26 | by ( Lauren Johnson | ) www.businessinsider.com time to read: +4 min

To do so, Edelman recently promoted Brian Buchwald to global chair of product and AI to oversee the firm's AI investments. Buchwald joined Edelman in 2023 and was previously the global head of product, trust data, and technology at the firm. Previously, this tool used small language models and now uses generative AI and large language models, Buchwald said. Using generative AI has increased the tool's ability to predict future trustworthiness with 97% accuracy, he said. More broadly, holding companies have made significant investments into generative AI for content creation that compete with Edelman.

Persons: Edelman, Taco Bell, Brian Buchwald, Buchwald, Weber, Interpublic Group's Weber, Jay Pattisall, Forrester Organizations: eBay, Business, New York Times, Google, Adobe, Edelman, WPP Locations: Talkwaker

☆ Meet 23 rising stars in public relations at top brands like McDonald's and OpenAI and agencies like Golin
▼ + stars: | 2024-02-14 | by ( Michael Kaminer | ) www.businessinsider.com time to read: 1 min

PR pros are asked to do more than ever before as economic belt-tightening continues. Business Insider identified PR's rising stars who can guide clients through a crisis or grab national attention. They include pros from Nextdoor, The Levinson Group, and other brands and agencies. Business Insider has identified 23 rising stars in the PR industry who are meeting the challenge. This story is available exclusively to Business Insider subscribers.

Organizations: Levinson, Business

☆ Why was a revolting YouTube video of a purported decapitated head left online for hours?
▼ + stars: | 2024-01-31 | by ( David Goldman | ) edition.cnn.com time to read: +4 min

New York CNN —A disturbing video of a man holding what he claimed was his father’s decapitated head circulated for hours on YouTube. The incident is one of countless examples of gruesome and often horrifying content that circulates on social media with no filter. The horrifying decapitation video was published hours before major tech CEOs are headed to Capitol Hill for a hearing on child safety and social media. Our teams are closely tracking to remove any re-uploads of the video.”But online platforms are having difficulty keeping up. Advocates say that tech platforms can no longer be left to self-regulate.

Persons: Taylor Swift, Sundar Pichai, Justin Mohn’s, they’re, Elon Musk, YouTube haven’t, they’ve, ”, Josh Golin, James Steyer, Steyer Organizations: New, New York CNN, Facebook, Capitol, YouTube, Elon, Amazon, Microsoft, Big Tech Locations: New York

☆ Kids aren’t safe on social media, lawmakers say. Tech CEOs are back in DC this week to pledge (again) that they’ll handle it
▼ + stars: | 2024-01-29 | by ( Brian Fung | Clare Duffy | ) edition.cnn.com time to read: +8 min

Until now, the social platforms have largely had the same response: We’ll help teens and families make smart decisions themselves. But now, with growing claims that social media can hurt young users, including worries that it risks driving them to depression or even suicide, online safety advocates say that response falls far short. This month Meta announced a proposed blueprint for federal legislation calling for app stores, not social media companies, to verify users’ ages and enforce an age minimum. Safety action beyond CongressAs efforts to rein in tech platforms have ground to a standstill on Capitol Hill, much of the momentum for regulating social media has picked up outside the halls of Congress. Elsewhere, state-backed and consumer lawsuits against the companies are ramping up pressure to regulate tech platforms as the litigation reveals more about their inner workings.

Persons: Mark Zuckerberg, Zuckerberg, Linda Yaccarino, Evan Spiegel, Jason Citron, ”, Jeff Chester, TikTok, ’, Meta, ’ Instagram, Frances Haugen, Josh Golin, Zamaan Qureshi, Qureshi, Elon Musk, X, ” Golin Organizations: CNN, —, Center for Digital Democracy, Meta, Center, ” Locations: —, Arkansas , Louisiana , Ohio , Utah, Austin , Texas

The newly-formed Sustainable Media Center is intent on stopping companies from using algorithms to push damaging information to vulnerable youths, dark things like suicide methods. Political Cartoons View All 1199 ImagesThe Sustainable Media Center is not alone in this effort. Waituntil8th.org urges parents to not give children smartphones until they reach the eighth grade, and to keep them off social media until they're at least 16. He said he hoped the group could take some dramatic action to give the social media issue greater visibility. The Sustainable Media Center is working with Columbia University to do a comprehensive review of research on the issue, Rosenbaum said.

Persons: Bradley Tusk, Steven Rosenbaum, ” Rosenbaum, Vivek Murthy, Waituntil8th.org, Josh Golin, Fairplay, ” Golin, Tusk, Leo Hindery Jr, Roger McNamee, “, Eric Gertler, David Hornik, Rosenbaum, Emma Lembke, Zamaan Qureshi, Aidan Kohn, Murphy, Sen, Cory Booker, Booker, ” Tusk, he's, Gen, Golin, it's, ” Organizations: Sustainable Media, Venture, MTV, NYC Media, U.S, Sustainable Media Center, YES, Facebook, U.S . News, New, New Jersey Democrat, Columbia University Locations: U.S, New Jersey

☆ Amazon saved children's voices recorded by Alexa even after parents asked for it to be deleted. Now it's paying a $25 million fine.
▼ + stars: | 2023-07-20 | by ( Charles R. Davis | ) www.businessinsider.com time to read: +6 min

Amazon has agreed to change how it handles children's data recorded by Alexa. Under a settlement, the company will now delete all data, including voice recordings, when requested. Amazon will also have to flag the settlement on its "Parent Dashboard," where adults can set limits on children's use of Amazon services. The division is also now responsible for Amazon having to pay the US Treasury Department a $25 million civil penalty. "For too long, Amazon has treated children's sensitive data as its own property," Golin said in a statement provided to Insider.

Persons: Tessa M, Gorman, Josh Golin, Golin, Biden, Lina M, Khan, Suzanne Bernstein, Bernstein Organizations: Amazon, Alexa, Federal Trade Commission, COPPA, US Treasury Department, FTC, Department of Justice, Trump, Privacy, Big Tech Locations: Washington

☆ Pornhub asks users, Big Tech for help as states adopt age verification laws
▼ + stars: | 2023-06-07 | by ( Brian Fung | ) edition.cnn.com time to read: +8 min

Washington CNN —In the two-minute video, adult performer Cherie Deville stares into the camera and intones soberly to viewers, for the second time in a month, that policymakers are coming for their porn. It’s unclear how much Pornhub expects to achieve, as the laws have already been passed and signed. Pornhub’s simultaneous appeals to users and to Big Tech highlight the challenging position the company now finds itself in amid a wave of state legislation. Now, Pornhub’s fight could prove to be a bellwether for the growing push to enforce age verification for social media. Device-based age verification, Tiwari said, could have “very serious privacy connotations, because you now have the largest tech companies in the world having your government ID and all the information present in them linked to individual devices.

Persons: Cherie Deville, soberly, ” Deville, Pornhub, CNN it’s “, Pornhub —, —, ECP, Solomon Friedman, Friedman, ” Friedman, “, Porn, Pornhub’s, Josh Golin, ” Golin, India McKinney, ” McKinney, Udbhav Tiwari, Tiwari, ” Organizations: Washington CNN —, CNN, Ethical Capital Partners, Apple, Google, Microsoft, Big Tech, Android, Electronic Frontier Foundation, Mozilla, Twitter, Federal Trade Commission Locations: Pornhub, Utah, Arkansas , Mississippi, Virginia, India

LONDON, Feb 10 (Reuters) - The two investment obsessions of the year so far - artificial intelligence and super-tight labour markets - meet head on. Far from relaxing, should office or home-based workers now fret that we're in for anything but a tight jobs market over the coming years? Morgan Stanley's thematic research team said this week it was inundated with enquiries about generative AI during its recent client visits. Much like the pandemic, fear of automation could have as big an economic impact as its actual spread. US jobs growth by sectorMcKinsey chart on automation worldwideFathom chart on US vs China AIThe opinions expressed here are those of the author, a columnist for Reuters.

☆ IPG Joins Ad Holding Companies in Raising 2022 Organic-Growth Forecast
▼ + stars: | 2022-10-21 | by ( Katie Deighton | ) www.wsj.com time to read: +4 min

Organic revenue growth, which removes the effects of currency fluctuations, acquisitions and disposals, was at 5.6%. Mr. Krakowsky told investors that the media planning-and-buying group IPG Mediabrands had seen double-digit organic growth. IPG’s more traditional advertising business, which includes its healthcare marketing agency IPG Health, fared better with organic growth of 6.7%. Its communications and experiential businesses, including agencies Weber Shandwick and Golin, posted organic growth of 7.8%. IPG’s organic growth was the weakest in the U.S., the company’s largest market, where it reached 4.4%.

Search resuls for: "Golin"

9 mentions found