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— - 1 Gigi - 1 Adam Epstein - 1 Epstein - 1 Gigi Gigi Gigi - 1 Omnicom - 1 Capital - 1 adtech execs - 1
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☆ How a new adtech firm aims to help Amazon steal TV budgets
  + stars: | 2024-06-27 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +4 min
Gigi is a startup that aims to make it easier for brands to buy and measure streaming video ads with Amazon. The firm also provides advertisers with granular metrics like the incremental reach of a TV ad campaign, Epstein said. AdvertisementAs third-party cookies go away, Gigi's pitch plays up brands' first-party data to create more effective Amazon ads. For example, a Shopify merchant can analyze data from their Shopify website with Amazon data to find audiences to target with ads. Gigi wants to work with agenciesThe bulk of Amazon ads are bought using traditional shopper marketing dollars, but Epstein said that his firm is squarely focusing on TV ad budgets.
Persons: —, Gigi, Adam Epstein, Epstein, Gigi Gigi Gigi, Omnicom, Capital, adtech execs, Mike Baker, Rosco Hill Organizations: Service, Amazon, Business, Amazon's, Wall, Amazon Marketing, AMC, Ascential, Ascential's, Golden Ventures, AperiamVentures Locations: Rosco
☆ Read the pitch deck startup TVision used to raise $16 million to measure how many people are watching TV together
  + stars: | 2022-11-15 | by ( Lauren Johnson | ) www.businessinsider.com   time to read: +2 min
TVision has raised $16 million in funding, led by TV adtech firm iSpot. Digital advertising firm TVision has long pitched advertisers on a measurement system that uses eye-tracking to gauge whether people are actually watching TV ads. It just got a new round of funding to expand its capabilities to tell how many people are watching TV together. TVision has raised $16 million in funding, led by iSpot, a TVision client that also offers advertisers new ways to measure TV ads. TVision has a panel of about 5,000 homes that covers 14,000 people who have opted in to have their TV watching tracked in their house.
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