Meta Threads app logo is seen in this illustration taken, July 6, 2023.
REUTERS/Dado Ruvic/Illustration Acquire Licensing RightsAug 20 (Reuters) - Meta Platforms (META.O) is set to roll out the web version on its new text-first social media platform Threads, hoping to gain an edge over X, formerly Twitter, as the initial surge in users waned.
The widely anticipated web version will make Threads more useful for power users like brands, company accounts, advertisers and journalists.
Meta did not give a date for the launch, but Instagram head Adam Mosseri said it could happen soon.
It will soon roll out an improved search that could allow users to search for specific posts and not just accounts.
Persons:
Dado Ruvic, Meta, Adam Mosseri, Mosseri, Yuvraj Malik, Gokul, Christian Schmollinger, Arun Koyyur
Organizations:
REUTERS, Street, Thomson
Locations:
Bengaluru