It’s easy to spot VanMoof electric bikes on Amsterdam’s streets.
The riders are often young professionals who are barely pedaling as they whiz past fellow cyclists.
“If I break it, or something else happens, I don’t know where to go,” said Gideon Sutaman, 28, who lives in Amsterdam and has been riding his VanMoof e-bike since December.
As the e-bike market boomed, the company sold about 200,000 bikes and opened stores across Europe, the United States and Japan.
In the e-bike world, VanMoof was often likened to Apple or Tesla, given its elegant designs, heavy use of custom materials and premium prices.
Persons:
”, Gideon Sutaman, VanMoof
Organizations:
Apple
Locations:
Amsterdam, Europe, United States, Japan