“11:11 Media made the decision to immediately pull the campaign from the platform,” Bruce Gersh, 11:11 Media’s president and chief operating officer, told CNN on Tuesday.
The decision by Hilton’s company to pull its advertising is a blow to X and the platform’s chief executive, Linda Yaccarino, who announced a major promotional partnership with Hilton just last month.
A spokesperson for Hilton declined to comment on whether the suspension of 11:11’s ad campaign also meant the end of Hilton’s partnership with X.
IBM halted its ad spend on X on Thursday after a report from progressive media watchdog Media Matters showed its ad had run alongside pro-Nazi content on X.
Other major brands, including Disney and Paramount, followed suit on Friday, but did not specify their reasoning for pulling their ad spending from X.
Persons:
Elon Musk’s, ” Bruce Gersh, Linda Yaccarino, Hilton, X
Organizations:
CNN, Paris, Media, Yaccarino, X, IBM, Disney, Paramount
Locations:
Hilton
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