[1/3] A banner commemorating the 70th anniversary of the ROK-U.S. alliance hangs at the U.S. Embassy in Seoul, South Korea, October 24, 2023.
The information campaign is intended to "heighten the public's understanding of the South Korea-US alliance", the culture ministry told Reuters.
The South Korean embassy in the United States staged a fashion show last month marking the anniversary, with models in traditional Korean dresses featuring South Korean and U.S. flags.
SOFT POWERSouth Korea's showcasing of its U.S. ties comes after rival North Korea has been making much of its relations with its old partner, Russia.
Lee Gyu-tag, an associate professor of global affairs at George Mason University Korea, said South Korea was trying to tap into pop culture to bolster support for the alliance but it risked a backlash.
Persons:
Kim Soo, Donald Trump, Yoon Suk Yeol, Joe Biden, Kim Jong Il, Vladimir Putin, Lee Gyu, Lee, Hyunsu Yim, Robert Birsel
Organizations:
ROK, U.S, Embassy, REUTERS, Rights, South, Reuters, Korean, . U.S, George Mason University Korea, Gallup, Thomson
Locations:
Seoul, South Korea, Rights SEOUL, North Korea, U.S, South Korean, United States, Korea, Russia, South, Ukraine, ., Gallup Korea