A great book can challenge your perceptions, shape your worldview, and impart messages that stay with you forever. Six books that billionaire Virgin Group founder Richard Branson has read over the course of his life have left that sort of lasting effect. Most recently, in April, he released his audiobook memoir, "Losing and Finding My Virginity: The Full Story." Branson calls it "a very entertaining read that has always stayed with me." On "Start With Why," Branson says: "My key takeaway was that it doesn't matter what you do, but why you do it ….

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Persons: Richard Branson, Branson, Bryan Stevenson Stevenson, Walter McMillian, Jamie Foxx, Luke Rhinehart, George Cockcroft, Simon Sinek Sinek, Elizabeth Nyamayaro Branson, Nyamayaro Organizations: Virgin Group, CNBC, New York University, Equal, Initiative, Virgin Records, United Nations, UNICEF Locations: Africa, Zimbabwe