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Search resuls for: "Gens Z"


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Gen Zs are set to make the biggest splash this summer, with surveys showing they are upping their vacation plans and spending more than older travelers. The survey of more than 2,000 Americans showed Gen Zs are planning to travel for longer periods and to take more expensive vacations at higher rates too. But how Gen Zs — often defined as those born between 1997 and 2012 — plan to fund their travels differs from other age groups too. Roeschke also noted that Gen Zs will spend time finding ways to trim travel costs, rather than canceling or postponing their trips. Using debt to finance summer tripsStill, 42% of Gen Zs and 47% of millennials say they plan to use debt to finance their summer trips, according to a survey by the financial services company Bankrate.
Persons: Gen Zs, Gens Z, Zs, millennials, Gen Xers, Zs —, Lindsey Roeschke, Zers, Roeschke, Ted Rossman, Rossman Organizations: Bank of America, CNBC Locations: United Kingdom, India, Germany, China
Generation Zalpha is a major target for marketers due to its talent and its spending power. The internet-native Zalpha generation is a prime target for brands for another reason: its potential spending power. Patrick, the Claire's CMO, recently told AdAge that Gen Alpha is like Gen Z "on steroids." While Gen Z is often described as having grown up online, Gen Alpha was born online. Experts therefore predict Gen Alpha will be more impatient than previous generations, because they'll expect their needs to be met instantaneously.
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