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☆ From Gen Alpha to boomers, we asked 6 therapists what each generation is talking about in therapy
▼ + stars: | 2024-04-27 | by ( Kim Schewitz | ) www.businessinsider.com time to read: +11 min

Millennials are anxious avocado-eaters who'll never own property, while Gen Zers are depressed snowflakes who take liberties at work. So in the spirit of finding some common ground amid all the mud-slinging, BI asked six therapists what their clients from different generations commonly talk about in therapy. Gen Alpha are also forming friendships outside their family and independent of their parents or carers, and that's reflected in what kids worry about. Diana Garcia, a therapist in Florida, works mainly with older Gen Zers between 18 and 26. MillennialsLike Gen Zers, millennials, who are in their late 20s to early 40s, also feel insecure because they compare the "perfect lives" they see on social media with their own, Owen said.

Persons: —, Millennials, who'll, Gen Zers, X, It's, Gen, Gallup, we're, Israa Nasir, Generation Alpha, There's, Georgina Sturmer, Elena Popova, Amanda Macdonald, Gen Alpha, Alonso, Gen Alphas, Jill Owen, Z, Owen, Diana Garcia, Nasir, Sturmer, Gen Xers, that's, boomers, we've Organizations: Service, Alpha, Business, Gallup, Generation, Centers for Disease Control, CDC, British Association for Counselling, Psychotherapy, Therapists Locations: New York, New Jersey, Florida

☆ Gen Alpha won't know a world without social media and AI. Here are 3 tips for parents raising kids in a digital world.
▼ + stars: | 2024-03-22 | by ( Kristina Puga | ) www.businessinsider.com time to read: +4 min

Read previewGeneration Alpha — the kids born between 2010 and 2024 — is the first not to know a world without AI or social media. Meanwhile, social media companies, like TikTok, have been in the hot seat regarding their negative effects on youth — from mental health to sexual exploitation. "They're learning who they are, and how to explore, and how to move out into the world," Galinsky said. Galinsky said social media is not all bad, but some parts can be difficult for young people. Set up social media rules with your childrenGalinsky said parents should let children get involved in developing a plan for their social media use.

Persons: —, Ellen Galinsky, Galinsky, you've, It's, Eliza Filby, Filby, it's, Alpha's Organizations: Service, The American Academy of Child, Psychiatry, Business, Alpha

☆ Tweens are being roasted by Gen Z for buying up expensive skincare at Sephora and Ulta. One mom who takes her kid to Sephora said it's what Gen Alpha likes.
▼ + stars: | 2024-01-23 | by ( Hannah Getahun | ) www.businessinsider.com time to read: +4 min

The consensus among Gen Z TikTokers is if you see a child at Sephora, you better get out of their way. They love makeup, and they always want to go," Eadie told the magazine. Related stories"Times change, things are different," Eadie told the publication. The back-and-forth online is so loud that a brand popular with Gen Alpha — Drunk Elephant — weighed in, assuring parents that many of their products were safe for youthful skin. Emma told the publication that they also find it irritating when adults reminisce about what they were doing as tweens.

Persons: —, Gen, Gen Alpha, Gen Z, Stefanie Eadie, Gen Z's, Eadie, Ulta, Instagram DM, Alpha, it's, Emma, Tweens, Maeve Organizations: Service, Alpha, Business, People Magazine, Sephora, Instagram, Teen Vogue, Mashable Locations: Sephora, Florida

☆ A woman's Gen Alpha sister informed her that 'pop off,' 'BFF,' 'bae,' and other Gen Z and millennial slang are no longer cool, and older viewers say it hurts
▼ + stars: | 2024-01-08 | by ( Kieran Press-Reynolds | ) www.businessinsider.com time to read: +3 min

Last Wednesday, a Gen Alpha girl named Brooklyn made her older sister Liv Kaplan feel out of touch when she informed her that a slew of Gen Z and millennial slang, from "bae" to "pop off" to "slay," is no longer cool. Perhaps most surprisingly, to call someone a best friend, Brooklyn said Gen Alpha doesn't use "bff" as much as "bsf." (Though some commenters disputed this detail and accused Gen Alpha of "gentrifying" the word GYAT by turning it from a way to say "god damn" into an acronym.) @livkaplan Replying to @Noah Schnapp ASKING MY GEN ALPHA LITTLE SISTER WHAT SLANG IS IN PART 2 💋✨ @BROOKLYN ♬ original sound - Liv KaplanIn a follow-up video, Brooklyn provided more Gen Alpha-friendly phrases. She also said Gen Alpha uses words like "cap," a way to say you think someone is lying, and "ate," meaning metaphorically to devour a look or moment (e.g., "you ate that outfit").

Persons: —, Alpha, Liv Kaplan, Z, Brooklyn, Gen Alpha, @livkaplan, @Noah, n., ike Organizations: Service, Generation Alpha, Brooklyn, Business, Alpha, bsf, bae, GEN ALPHA Locations: yass, —

☆ Barbie who? Gen Alpha kids 'obsessed' with skin care could fuel holiday spending
▼ + stars: | 2023-11-09 | by ( Gabrielle Fonrouge | In Gabrielle-Fonrouge | ) www.cnbc.com time to read: +9 min

Instead, something unexpected made it to the top of the list this year: skin care. During the crucial holiday shopping season this year, Gen Alpha's fascination with skin care is expected to fuel a boon in sales. Beauty – two brands that have used TikTok to win over young consumers – also said they expect sizable sales this holiday from parents looking for gifts for their Gen Alpha kids. She said her daughter's interest in skin care is "great," and better than playing around with makeup. He coined the term Gen Alpha and is considered a leading expert on the generation.

Persons: Melissa Fuentes, Tatiana, Fuentes, …, Gen, Ulta, Monica Arnaudo, Melissa Repko, –, We've, Shai Eisenman, Bubble's, Tarang Amin, It's, Amin, Piper Sandler, That's, Rick Aaron, Allie, Katie, Aaron, Rick Aaron's, it's, Marley, Rose, me Marley, she'll, Karla Joseph, skincare, Karla Joseph She, Joseph, she's, Amy Wechsler, Wechsler, Johnson, Jodi Gralnick, CNBC Wechsler, Alpha, Mark McCrindle Organizations: CNBC, YouTube, America's, Alpha, Walmart Locations: Coral Springs , Florida, serums, British, Salt Lake City, Sephora, New York City

☆ Ranking the biggest winners, and losers, in the current economy
▼ + stars: | 2023-11-08 | by ( Dan Defrancesco | ) www.businessinsider.com time to read: +8 min

NEW LOOK Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . In today's big story, we're ranking how different generations are doing in the current economy. After watching their parents and predecessors (millennials) struggle with finances, Gen Z is taking matters into their own hands. A May survey found more than half of Gen Z respondents had already started investing.

Persons: —, Tom Brady, Brooks Kraft, who's, It's, They've, Gen Zers, Gen Z, Gen, they've, Zers, HENRY, There's, aren't, Jamie Dimon, Dimon, Banks, Goldman Sachs, Joel Saget, Loren Elliott, Andreessen Horowitz, Elon, Barack Obama's, Allen Berezovsky, Getty, Roberto Machado Noa, Rowan Jordan, Tyler Le, Bob Iger's, it's, that's, Scooter Braun's, Camila Sterling, David Bolno, Sterling, Vivek Ramaswamy, Nikki Haley, Chris Christie, Will Smith, LL, Queen Latifah, Remy Ma, Chris Sattlberger, Dan DeFrancesco, Naga Siu, Hallam Bullock, Lisa Ryan Organizations: Service, Brooks Kraft LLC, Alpha, Beta, Getty, JPMorgan, Treasury, MDs, AFP, Getty Images Google, Microsoft, Google, US, Disney, Republican, NBC News, CBS, Walt Disney Company, Bayer, Airbus Locations: Ukraine, California, Florida, New York City, San Diego, London, New York

In 2019, Pew Research Foundation officially established a generation after millennials, Generation Z. Generation Z includes anyone born between 1997 and 2012. The newest addition to today's workforce is Generation Z, born between 1997 and 2012. Meanwhile, most of Generation Z doesn't remember the event at all. "We look forward to spending the next few years studying this generation as it enters adulthood," Dimock wrote of Generation Z, adding that it's always possible that new data could give researchers a reason to reevaluate these generational boundaries.

☆ To my son, born in the climate crisis: I see signs of hope
▼ + stars: | 2023-04-23 | by ( Bill Weir | ) edition.cnn.com time to read: +11 min

The first looked at the twin crises of Covid and climate change as River was born; the second introduced him to Earth Day and what he could do. Watch Weir investigate “How to Unscrew a Planet,” on CNN’s “The Whole Story with Anderson Cooper,” Sunday at 8 p.m. Energy from clean sources, like this windmill in Texas, is heating and cooling more homes in America than ever before. “We call it climate intervention,” Kelly Wanser told me as we sat under bluebird skies and the Washington Monument. So far, it feels like your future will be marked in new stories to frame our wants and needs, and new tools to build Life As We Know It Could Be.

☆ Gen Alpha loves eating McDonald's, watching YouTube and Disney+, and telling their parents what to buy at the store
▼ + stars: | 2023-03-10 | by ( Dominick Reuter | ) www.businessinsider.com time to read: +3 min

Generation Alpha is the most plugged-in generation of children yet, and they are developing strong brand awareness by age 9. 37% of Gen Alpha parents said their kids' favorite restaurant was McDonald's, handily besting second-place Chick-fil-A's 6%. Fifty-four percent of Gen Alpha kids own tablets – and they watch a lot of streaming video content, mostly on YouTube, Disney+, and Netflix, the survey found. Still, digital influence is a distant follower to the top driver of Gen Alpha brand and product selection: seeing stuff on store shelves. "When seeking to connect with Gen Alpha, brands can look to established leaders like McDonald's and Disney," the Morning Consult researchers conclude.

☆ Meet Gen Zalpha, the powerful combo generation of teens and 20-somethings who are about to have major spending power
▼ + stars: | 2023-02-27 | by ( Avery Hartmans | ) www.businessinsider.com time to read: +4 min

Generation Zalpha is a major target for marketers due to its talent and its spending power. The internet-native Zalpha generation is a prime target for brands for another reason: its potential spending power. Patrick, the Claire's CMO, recently told AdAge that Gen Alpha is like Gen Z "on steroids." While Gen Z is often described as having grown up online, Gen Alpha was born online. Experts therefore predict Gen Alpha will be more impatient than previous generations, because they'll expect their needs to be met instantaneously.

☆ Generations Y, Z, and Alpha will become the biggest buyers of luxury goods by 2030, a new study shows
▼ + stars: | 2023-02-07 | by ( Felise Seah | ) www.businessinsider.com time to read: +4 min

Younger generations are set to become the largest buyers of luxury goods by 2030, the report says. Bain's study is based on information and data provided by the Fondazione Altagamma, an Italian luxury goods body with over 280 luxury companies as members. Millennials born between 1980 to 1994 are dubbed Generation Y, whereas Generation Z refers to those born between 1995 and 2009. These habits could also be a result of the booming luxury resale market, where Generation Y, Z, and Alpha are treating luxury goods as valuable investments. This is expected to make luxury goods much more accessible and bolster sales to Generation Y, Z, and Alpha consumers.

☆ Gen Z is driving luxury sales as wealthy shoppers get younger
▼ + stars: | 2023-01-17 | by ( Robert Frank | ) www.cnbc.com time to read: +3 min

"By 2030, younger generations (Generations Y, Z, and Alpha) will become the biggest buyers of luxury by far, representing 80% of global purchases," it said. Luxury sales have so far been largely immune to rising interest rates, a slowing economy and high inflation. Bain estimates that global sales of personal luxury goods sales surged 22% in 2022, to 353 billion euros, or roughly $381 billion. The U.S. regained the top spot for luxury sales in 2022, surpassing China, with 25% sales growth and total sales of 113 billion euros, or about $121 billion. Bain said Web 3.0, including the metaverse and NFTs — a type of digital asset called nonfungible tokens — will help future luxury sales to younger consumers even further.

☆ Walmart's metaverse experiments aim to attract 'younger evangelists' from generations Z and Alpha, experts say. Others warn it may be a lot of effort for limited returns.
▼ + stars: | 2022-10-13 | by ( Ben Tobin | ) www.businessinsider.com time to read: +5 min

Walmart's launch of its virtual-reality experiments with global gaming platform Roblox is a "game-changing moment" for the retailer, according to Justin Lacche, a metaverse consultant. But, more importantly, the experiments will help Walmart connect with the younger consumers it wants to attract. About half — 45% — of Roblox users are under the age of 13. Roblox is not the metaverse, it's more of a gaming environment, but it is a stepping stone to the metaverse." Have you tried Walmart's metaverse experiments or have insights to share on the projects?

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