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☆ Gen Alpha tweens are fueling sales in skincare. It isn't just because they are worried about wrinkles.
▼ + stars: | 2024-06-11 | by ( Lindsay Dodgson | ) www.businessinsider.com time to read: +9 min

Gen Alpha tweens who spoke with Business Insider are unconvinced that fear of aging is behind their new obsession. Related VideoGen Alpha's spending powerBy all accounts, Gen Alpha is going to be a mighty generation of big spenders. But Gen Alpha skincare enthusiasts are taking their newfound habit seriously. The survey of nearly 3,000 respondents included 537 US-based 13- to 17-year-olds who were asked about antiaging, skincare, and beauty. Where influences lieIt may be that Gen Alpha kids are learning from their parents as children of millennials and Gen Zers.

Persons: —, Alpha tweens, Gen Alpha, They're, Zers, Gen Alphas —, NIQ, Alpha, Janice Miller, Miller, I've, Jenny Grant Rankin, Piper Virginia Rankin, Piper, Valerie Aparovich, Aparovich, Shayan, Rankin's, antiaging, Thorne, YouGov, Z, Alphas, BI's Eve Upton, Clark, tweakments, Geeta Yadav, Yadav, Dr, Alexandra Forsyth, Forsyth, Maeve Organizations: Service, Alpha, Business, Bliss, NYU School of Medicine, Gen Alpha, Mashable Locations: skincare, Sephora, millennials

☆ From Gen Alpha to boomers, we asked 6 therapists what each generation is talking about in therapy
▼ + stars: | 2024-04-27 | by ( Kim Schewitz | ) www.businessinsider.com time to read: +11 min

Millennials are anxious avocado-eaters who'll never own property, while Gen Zers are depressed snowflakes who take liberties at work. So in the spirit of finding some common ground amid all the mud-slinging, BI asked six therapists what their clients from different generations commonly talk about in therapy. Gen Alpha are also forming friendships outside their family and independent of their parents or carers, and that's reflected in what kids worry about. Diana Garcia, a therapist in Florida, works mainly with older Gen Zers between 18 and 26. MillennialsLike Gen Zers, millennials, who are in their late 20s to early 40s, also feel insecure because they compare the "perfect lives" they see on social media with their own, Owen said.

Persons: —, Millennials, who'll, Gen Zers, X, It's, Gen, Gallup, we're, Israa Nasir, Generation Alpha, There's, Georgina Sturmer, Elena Popova, Amanda Macdonald, Gen Alpha, Alonso, Gen Alphas, Jill Owen, Z, Owen, Diana Garcia, Nasir, Sturmer, Gen Xers, that's, boomers, we've Organizations: Service, Alpha, Business, Gallup, Generation, Centers for Disease Control, CDC, British Association for Counselling, Psychotherapy, Therapists Locations: New York, New Jersey, Florida

☆ Shoppers are scrambling to get their hands on Trader Joe's $3 mini tote bags, leading to a lucrative online resale market
▼ + stars: | 2024-03-11 | by ( Grace Dean | ) www.businessinsider.com time to read: +4 min

Read previewTrader Joe's mini tote bags have only been on sale for a couple of weeks — and they've already sparked a lucrative online resale market. Hundreds of people have already bought the mini tote bags from the online marketplace. "The size is ideal for smaller shopping trips, to pick up those few items you forgot the first time around," Trader Joe's says in the product description. Probably not," one TikToker said in a video of her mini tote. Have you bought a mini tote bag from Trader Joe's?

Persons: —, they've, Stanley, Joe's, Quencher, Alphas Organizations: Service, Business, eBay

☆ How Stanley went from making sturdy bottles for laborers to becoming an 'it' status symbol, and causing chaos at Target stores across the US
▼ + stars: | 2024-01-27 | by ( Grace Dean | ) www.businessinsider.com time to read: +10 min

"Every time we linked it, it would sell out so quickly," LeSueur told The New York Times. The Buy Guide had to pay for warehouse space and shipping and handling fees, but was allowed to keep the profits, The Times reported. "It was a big risk," LeSueur told CNBC. AdvertisementThe Buy Guide placed another wholesale order for 5,000 – and they sold out in an hour, Retail Dive reported. Reilly told CNBC that Stanley was making more products available with each drop but still wanted "a little bit of scarcity" to create a buzz.

Persons: —, Stanley, They've, Alphas, William Stanley Jr, Grace Dean, restocking, Ashlee LeSueur, Taylor Cannon, Linley Hutchinson —, LeSueur, Emily Maynard, Maynard, Terence Reilly, Reilly, he'd, Crocs, Frederic J . Brown, TikTokers, Bon Appétit, Stanley's Quenchers, Lainey Wilson, aren't, Gen Zers, Alpha, Casey Lewis, Lewis, –, Zers, they'll, Grace Mary Williams, it's, Kaitlin Gostel, Barnes, Noble, Harry Potter, Gostel, I've Organizations: Service, Business, Instagram, New York Times, CNBC, Times, The Times, Wall Street, Getty, Target, Starbucks Locations: Brooklyn, workdays, Crocs, AFP, Pendleton

☆ 2 Gen Alphas tried to teach a millennial how to text without sounding old. Here are their rules.
▼ + stars: | 2023-11-30 | by ( Aimee Pearcy | ) www.businessinsider.com time to read: +5 min

In an interview with a millennial, two Gen Alphas explained the rules of texting among young people. However, if typing still feels like too much, the Gen Alphas suggested that she could use the voice-to-text feature to write text messages instead. Millennials, Gen Zers, and increasingly, Gen Alphas, often poke fun at one another online. Gen Zers regularly make fun of millennials for wearing skinny jeans, using outdated phrases, and posting boomerangs on Instagram. For their part, Gen Zers are already predicting how Gen Alphas — who have become known for their bizarre sense of humor and memes — will mock them.

Persons: Alphas, —, Gen Alphas, Nicole Pellegrino, Alpha, Pellegrino, Zers, Gen Zers, Gen, Alphas — Organizations: Service, Alpha, Gen Alpha

☆ Barbie who? Gen Alpha kids 'obsessed' with skin care could fuel holiday spending
▼ + stars: | 2023-11-09 | by ( Gabrielle Fonrouge | In Gabrielle-Fonrouge | ) www.cnbc.com time to read: +9 min

Instead, something unexpected made it to the top of the list this year: skin care. During the crucial holiday shopping season this year, Gen Alpha's fascination with skin care is expected to fuel a boon in sales. Beauty – two brands that have used TikTok to win over young consumers – also said they expect sizable sales this holiday from parents looking for gifts for their Gen Alpha kids. She said her daughter's interest in skin care is "great," and better than playing around with makeup. He coined the term Gen Alpha and is considered a leading expert on the generation.

Persons: Melissa Fuentes, Tatiana, Fuentes, …, Gen, Ulta, Monica Arnaudo, Melissa Repko, –, We've, Shai Eisenman, Bubble's, Tarang Amin, It's, Amin, Piper Sandler, That's, Rick Aaron, Allie, Katie, Aaron, Rick Aaron's, it's, Marley, Rose, me Marley, she'll, Karla Joseph, skincare, Karla Joseph She, Joseph, she's, Amy Wechsler, Wechsler, Johnson, Jodi Gralnick, CNBC Wechsler, Alpha, Mark McCrindle Organizations: CNBC, YouTube, America's, Alpha, Walmart Locations: Coral Springs , Florida, serums, British, Salt Lake City, Sephora, New York City

☆ Meet Gen Zalpha, the powerful combo generation of teens and 20-somethings who are about to have major spending power
▼ + stars: | 2023-02-27 | by ( Avery Hartmans | ) www.businessinsider.com time to read: +4 min

Generation Zalpha is a major target for marketers due to its talent and its spending power. The internet-native Zalpha generation is a prime target for brands for another reason: its potential spending power. Patrick, the Claire's CMO, recently told AdAge that Gen Alpha is like Gen Z "on steroids." While Gen Z is often described as having grown up online, Gen Alpha was born online. Experts therefore predict Gen Alpha will be more impatient than previous generations, because they'll expect their needs to be met instantaneously.

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