Rachel Maeng Brown is a former NCAA rower who now works with student-athletes at her firm Gen Agency. The agency has provided NIL education and consulting to college athletes, collectives, and schools. AdvertisementKnowing your worth is a struggle many college athletes face now that they can make money from their name, image, and likeness, known as NIL. To help athletes understand their value, influencer-marketing-and-production company Gen Agency has been educating and consulting college athletes on NIL. "Our big focus is creating a sustainable NIL marketplace at each university," Rachel Maeng Brown, the founder and CEO of Gen agency, told Business Insider.

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Persons: Rachel Maeng Brown, Brown, — Organizations: Agency, Service, Gen Agency, Business