NBC announced Friday that its live coverage of the 2024 Paris Olympics opening ceremony on July 26 will play on more than 150 IMAX screens in the U.S. The Summer Olympics opening ceremony will be the first not held in a stadium. Special, limited-time programming such as the Summer Olympics coverage could drive moviegoers to IMAX. Disclosure: CNBC parent NBCUniversal owns NBC Sports and NBC Olympics. NBC Olympics is the U.S. broadcast rights holder to all Summer and Winter Games through 2032.

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Persons: Gary Zenkel, Eric Wold, Riley ., Wold, Richard Gelfond Organizations: Paris, Paralympic Games, NBC, U.S, The, Warner Bros, CNBC, NBCUniversal, NBC Sports, NBC Olympics, Games Locations: Paris, France, U.S