CNN —Billing itself as the world’s “first holographic communications platform,” US startup Proto is beaming life-size, “3D” video into universities, hotels and medical centers. The boxes can reproduce pre-recorded video as well as a live feed, and any 4K camera, including an iPhone, can be used as the source. Nussbaum, whose background is in radio and podcasting, started Proto in 2018. In 2023, video of actor William Shatner was beamed from Los Angeles to the Advertising Week APAC event in Sydney, Australia. A similar technology launched by Dutch company Holoconnects has been deployed at hotels in Scandinavia, and used for advertising by BMW.

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Persons: CNN —, —, William Shatner, ”, David Nussbaum, Nussbaum, Holoconnects, Gary Burnett, Proto, Clay Jackson, Crystal Freeman, “ Organizations: CNN, Inc, Amazon, Verizon, Siemens, Accenture, Walmart, NFL, JFK, Beverly Wilshire, BMW, Google, HP, Cisco, MIT, Vanderbilt, Stanford, University of Loughborough, Loughborough University, West Cancer Center, University of Tennessee College of Medicine Locations: Los Angeles, Orlando , Florida, Sydney, Australia, New, Beverly Hills , California, Scandinavia, Webex, Central Florida, Memphis , Tennessee, New Jersey