He noted the affluence of Indian Americans, who make up a majority of the South Asian population in the United States.
According to the latest census estimates, Indian Americans have the highest median household income of any group in the country.
“This is what should be a powerful and lucrative and well-served audience,” he said.
Before it started streaming cricket, ESPN bought Cricinfo (now known as ESPNcricinfo), a website dedicated to cricket coverage, in 2007.
It’s also the media partner of the new domestic professional league, Major League Cricket, which played its inaugural season in July.
Persons:
Satyan Gajwani, ”, Willow, —, John Lasker, It’s
Organizations:
of India Group, DirecTV, Dish, Comcast, South Asian, ESPN, Major League Cricket
Locations:
United States, India, Indian, ”, American