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☆ Brands are so scared of culture wars and controversy that it's ripping apart the media business
▼ + stars: | 2024-08-27 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +12 min

download the appSign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Related storiesBut it wasn't until Trump's 2016 election that brand safety really entered the mainstream marketing vernacular — and the culture wars. In 2023, more than 21,400 jobs were cut in the US media industry, according to the employment agency Challenger, Gray & Christmas. But some industry experts think it's too late to put the "content adjacency" genie back in the bottle. AdvertisementThe result, Tobaccowala fears, is a further winnowing of the media industry where only the biggest platforms and individual content creators survive.

Persons: —, Elon Musk's, Donald Trump, Alex Marlow, Breitbart, Mark Penn, Tobaccowala, Tucker Carlson, Ingraham, Jessica Sibley, Taylor, Taylor Swift, Vittorio Zunino Celotto, Penn, it's, Richard Raddon, Ben Shapiro, Shapiro, Gregory Woodman, John Deere, Davidson, Kid, Bud, Bud Light, influencer Dylan Mulvaney, Gene J, Rob Kim Organizations: Service, Global Alliance, Responsible Media, Business, Breitbart News, News Corp, Groupe, Association for National, Companies, Giants, YouTube, Fox, Fox News, Facebook, Poets Department, Challenger, Getty, Penn, Publishers, The Daily, State of, US Department of State, Supply, Harley, Associated Press Locations: Ukraine, State of Texas, America

☆ Elon Musk said former X advertisers may have violated the RICO Act. Here's what a RICO attorney thinks about that.
▼ + stars: | 2024-08-11 | by ( Katie Balevic | ) www.businessinsider.com time to read: +3 min

Then, in an X post, Musk encouraged companies that have been "systematically boycotted by advertisers" to sue, claiming there could be "criminal liability via the RICO Act." AdvertisementJeffrey Grell, an attorney specializing in RICO, told Business Insider that RICO only deals with unlawful acts and that isn't the case here. "I think that Musk is trying to get some PR mileage out of RICO without actually filing a RICO claim here," Grell said. "If his lawyers thought that he had a civil RICO claim, they more than likely would've brought it in the claim that they filed." Similarly, Grell said advertisers could see competitors pull advertising from Musk's X and think, "'I'm going to get off Twitter.

Persons: —, Elon, Musk's X, Musk, Racketeer, Jeffrey Grell, wouldn't, Grell, didn't, Ørsted, GARM Organizations: Service, Business, Global Alliance, Responsible Media, World Federation, CVS Health, Unilever, Mars, Twitter

☆ Elon Musk's battle with Mark Zuckerberg is looking like a lost cause
▼ + stars: | 2024-08-10 | by ( Hasan Chowdhury | ) www.businessinsider.com time to read: +7 min

Read previewElon Musk might just be losing any hopes he had of one-upping his arch nemesis, Mark Zuckerberg. A lost battleElon Musk is facing a tougher battle with Mark Zuckerberg's social media empire. Beata Zawrzel/Getty ImagesOne of Musk's biggest challenges in turning X into a legitimate rival to Zuckerberg's social media platforms is generating revenue. In Musk's own words, it's a declaration of "war" with the very people he needs to boost falling revenue at X. But none of this helps Musk in its effort to outdo Zuckerberg at his own social media game and widen X's appeal.

Persons: —, Elon, Mark Zuckerberg, wakeboarding —, reputationally, Zuckerberg, Elon Musk, Mark, Beata Zawrzel, Musk's, Musk, Linda Yaccarino, X, it's, Lara O'Reilly, GARM, Tommy Robinson, Robinson, Stephen Yaxley, Lennon —, 4W5ZOssbEY, Josh Self, Kier Starmer, it'll Organizations: Service, SpaceX, Business, Twitter, Musk's, The New York Times, Meta, Global Alliance, Responsible Media, Center, Britain, Financial Times Locations: San Francisco, Meta's, Texas, Southport, Liverpool, Falkland, Britain

☆ Elon Musk’s X just sued a nonprofit advertising group out of existence
▼ + stars: | 2024-08-09 | by ( Ramishah Maruf | Clare Duffy | ) edition.cnn.com time to read: +4 min

New York CNN —A major ad industry group is shutting down, days after Elon Musk-owned X filed a lawsuit that claimed the group illegally conspired to boycott advertising on his platform. The end of GARM marks a temporary victory for Musk and X CEO Linda Yaccarino, even though a judge hasn’t made a ruling yet. “Everyone can see that advertising on X is a treacherous business relationship for advertisers,” they said. Following that, brands’ faced issues where their ads were placed next to illegal or harmful content, the group said in a statement. GARM said its group reduced such ads from 6.1% in 2020 to 1.7% in 2023.

Persons: Elon Musk, “, GARM, Linda Yaccarino, hasn’t, ” Yaccarino, Nandini Jammi, Claire Atkin, ”, Ørsted —, ’, Musk, X, CCDH Organizations: New, New York CNN, Global Alliance, Responsible Media, World Federation, Institute, Twitter, CVS, Unilever, Mars, Facebook, Brands, Center, Media Locations: New York, Danish, Texas, Christchurch New Zealand

☆ The Global Alliance for Responsible Media is 'discontinuing' after Elon Musk's X filed an antitrust lawsuit against it
▼ + stars: | 2024-08-08 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +4 min

Read previewThe advertising trade group The World Federation of Advertisers told its members on Thursday that it was "discontinuing" activities for its Global Alliance for Responsible Media initiative following an antitrust lawsuit filed by Elon Musk's X against the company earlier this week. This story is available exclusively to Business Insider subscribers. AdvertisementRepresentatives for the WFA and GARM didn't immediately respond to requests for comment from Business Insider. The platform's lawsuit alleged that after Musk acquired Twitter in 2022, GARM persuaded top brands not to advertise on it. The Committee has been investigating whether GARM members illegally colluded to demonetize conservative platforms and voices.

Persons: —, Elon Musk's, Stephan Loerke, Loerke, GARM, colluded, Ørsted, GARM didn't, Linda Yaccarino, wasn't, Musk, Jim Jordan, Russell Dye, Rumble, X didn't Organizations: Service, Federation, Global Alliance, Responsible Media, WFA, Business, Twitter, Unilever, Mars, CVS, WPP Locations: Texas, US, Ohio

☆ Elon Musk has a weak case against advertisers — but he's playing the long game
▼ + stars: | 2024-08-08 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +9 min

Read previewOn Tuesday, Elon Musk's X fulfilled his promise to sue advertisers over their boycotting of the platform. GARM creates frameworks to provide common definitions around areas like hate speech and misinformation; it's voluntary whether advertisers use them. It doesn't rank platforms on these issues, and its role isn't to advise advertisers on where to spend their dollars. US advertisers are also protected by the First Amendment to spend or not spend on whichever media platforms they please. If the X suit moves into the discovery phase, there could be a whole lot more.

Persons: —, Elon Musk's X, X, Ørsted, Musk, Ruben Schreurs, Ørsted didn't, GARM, Jim Jordan, colluded, WPP's GroupM, Rob Rakowitz, Rumble, Jamie Barnard, Jim Jordan of Ohio, Win McNamee, Jordan, Brian Wieser, Wieser Organizations: Service, Federation, Global Alliance of Responsible Media, Twitter, Unilever, Mars, CVS, Business, WFA, Republican, Procter, Gamble, WPP's, Committee, Verizon, Chanel, PepsiCo, WPP, Media, Madison Locations: Texas, Ohio

☆ Elon Musk’s X sues ad industry group over alleged advertising ‘boycott’
▼ + stars: | 2024-08-06 | by ( Clare Duffy | Ramishah Maruf | ) edition.cnn.com time to read: +3 min

New York CNN —Elon Musk’s X has accused a group of major advertisers of antitrust violations in a new lawsuit claiming the group conspired to “boycott” advertising on the platform. The lawsuit claims an influential ad industry group organized “to collectively withhold billions of dollars in advertising from Twitter” because the group was concerned that the platform had deviated from brand safety standards after Musk’s acquisition in late 2022. The lawsuit is the latest effort by X to revive its core ad business, which has tanked since Musk’s takeover. It’s not the first time X has filed a lawsuit related to its declining ad business. The suit accuses Media Matters of distorting how likely it is for ads to appear beside extremist content on X.

Persons: New York CNN — Elon Musk’s, Ørsted —, Musk, ”, Linda Yaccarino, “, ” GARM, GARM, It’s, X, CCDH, Angelo Carusone Organizations: New, New York CNN, Twitter, Global Alliance, Responsible Media, World Federation, CVS, Unilever, Mars, “, Center, Media Locations: New York, Danish, Texas

☆ Elon Musk's X has lost tons of advertisers. The platform's solution is to sue them.
▼ + stars: | 2024-08-06 | by ( Grace Eliza Goodwin | ) www.businessinsider.com time to read: +1 min

X is suing a group of advertisers, alleging they violated antitrust law. Sign up to get the inside scoop on today’s biggest stories in markets, tech, and business — delivered daily. Go to newsletter preferences Thanks for signing up! download the app Email address Sign up By clicking “Sign Up”, you accept our Terms of Service and Privacy Policy . AdvertisementElon Musk's X is suing a group of advertisers, alleging that they violated antitrust laws by ganging up on the social media company in an advertising boycott.

Persons: Linda Yaccarino, —, Elon, ganging Organizations: Service, Global Alliance, Responsible Media, World Federation, CVS Health, Unilever, Business

☆ X, Owned by Elon Musk, Brings Antitrust Suit Accusing Advertisers of a Boycott
▼ + stars: | 2024-08-06 | by ( Kate Conger | ) www.nytimes.com time to read: +1 min

X filed a lawsuit on Tuesday against the Global Alliance for Responsible Media, a coalition of major advertisers, claiming that it had violated antitrust laws by coordinating with brands to dissuade them from spending money on the social media platform. “The illegal behavior of these organizations and their executives cost X billions of dollars,” wrote Linda Yaccarino, X’s chief executive, in an open letter to advertisers. “People are hurt when the marketplace of ideas is undermined and some viewpoints are not funded over others as part of an illegal boycott.”With the lawsuit, X effectively declared war on advertisers, which provide the bulk of the social media company’s revenue. Since Mr. Musk acquired the company and promised to usher in a new era of unfettered free speech, many advertisers have limited their spending on X, concerned by reports of rising hate speech and misinformation there. By pursuing legal action against GARM, Mr. Musk continued to break with the leaders of other social media companies, who have forged close relationships with advertisers and been responsive to their concerns about offensive online content.

Persons: X, “, Elon, ”, Linda Yaccarino, Musk Organizations: Global Alliance, Responsible Media, CVS, Unilever, Mars, “, ”, GARM Locations: Texas, Danish, Elon Musk’s

☆ An intensifying Republican-led legal campaign alleging big advertisers colluded to defund conservative media is rankling the ad industry
▼ + stars: | 2024-05-29 | by ( Lara O'Reilly | ) www.businessinsider.com time to read: +8 min

The Judiciary Committee's probe has sought documents related to discussions about advertising on "The Joe Rogan Experience" podcast. GARM and its members developed a "brand safety floor and suitability framework" for the industry to adopt. Jordan and the House Judiciary Committee issued wide-ranging subpoenas to both GARM and the WFA last year as part of the probe. The CEOs were also told to preserve all existing and future records related to their companies' work with GARM. Advertisement"GARM's members and board members are senior advertisers," a marketing executive close to GARM said.

Persons: —, Jim Jordan, GARM, Sherman, Jordan, Ørsted, Joe Rogan, Elon, Vivian Zink, Ørsted didn't, Rob Rakowitz, Unilever —, Breitbart, Joe Rogan's, Ben Shapiro, Michael Brochstein, Jim Jordan's, Lou Paskalis, Ad Fontes Media's Paskalis, Paskalis Organizations: Service, Global Alliance, Responsible Media, Business, Spotify, Syfy, NBCU, Getty, World Federation, YouTube, WFA, Diageo, GroupM, Procter, Gamble, Unilever, Steer Team, Fox News, Daily, Republican, Federalist, US Department of State, Ad Fontes Media Locations: Ohio, GARM, Jordan, Texas

☆ Little-known life of Moomins creator Tove Jansson explored in new exhibition
▼ + stars: | 2023-10-18 | by ( Aurore Laborie | ) edition.cnn.com time to read: +6 min

Paris CNN —The Moomin characters may be internationally famous, but a new exhibition in Paris shows a lesser-known side to the Finnish artist who created them. The show takes an intimate look into the life of Tove Jansson, both as a prolific artist and an advocate for female independence. Courtesy The Community and Moomin Characters Ltd. Using illustrations, cartoons, photography, music, writings and letters, the exhibition shows Jansson as a multifaceted character who could — and did — make art out of almost anything. Tove Jansson's Moomin character "Little My" paper doll.

Persons: Tove Jansson, ”, Sini, ” Tove Jansson's, Jansson, “, Thomas Zambra, —, Signe Hammarsten, Viktor Jansson, Tove Jansson’s, Tove Jansson's, Summers, Hitler, Stalin, “ Garm, Lewis Carroll’s, Alice, Tuulikki Pietilä, Tuukka Laurila, Pietilä, Zambra, Tove Jansson ”, Louis Organizations: Paris CNN, CNN, des Beaux Arts, Nature, Espace Mont Locations: Paris, Finnish, Kanto, Tuukka, Stockholm, Scandinavia, Finland, “, Helsinki, Wonderland, Espace

☆ A species of jellyfish carrying one of the most deadly venoms in the world is capable of learning despite not having a brain, new research shows
▼ + stars: | 2023-09-23 | by ( Katie Hawkinson | ) www.businessinsider.com time to read: +2 min

Box jellyfish do not have brains — yet, a new study shows they are still capable of learning. Researchers over time managed to train box jellyfish to avoid obstacles in a low-light environment. That means they can learn and change their behavior using only their nervous system, the study shows. Now, researchers have discovered the killer creatures are actually capable of learning, despite not having brains. AdvertisementAdvertisementGarm told the Times this research could help answer the question of whether the learning is universal for organisms with nervous systems.

Persons: Anders Garm, Garm Organizations: Service, New York Times Locations: Wall, Silicon

☆ Brainless Jellyfish Demonstrate Learning Ability
▼ + stars: | 2023-09-22 | by ( Veronique Greenwood | ) www.nytimes.com time to read: +1 min

In the dappled sunlit waters of Caribbean mangrove forests, tiny box jellyfish bob in and out of the shade. Box jellies are distinguished from true jellyfish in part by their complex visual system — the grape-size predators have 24 eyes. On Friday, researchers published a report in the journal Current Biology indicating that the box jellyfish species Tripedalia cystophora have the ability to learn. Because box jellyfish diverged from our part of the animal kingdom long ago, understanding their cognitive abilities could help scientists trace the evolution of learning. How do box jellies tell when they are getting too close?

Persons: Anders Garm Organizations: University of Copenhagen

☆ Surprising jellyfish finding challenges what’s known about learning and memory
▼ + stars: | 2023-09-22 | by ( Jenna Schnuer | ) edition.cnn.com time to read: +5 min

CNN —Caribbean box jellyfish, animals that may appear to float through life aimlessly and don’t have a central brain, still have the ability to learn rapidly and retain information, new research has found. Caribbean box jellyfish, also known by the scientific name Tripedalia cystophora, have 24 eyes — six in each of four visual sensory centers called rhopalia. How jellyfish learnTo test the animals’ ability to learn, the researchers lined the inside of a round tank with gray and white stripes. The gray stripes would appear to the jellyfish’s 24 eyes as dark as a faraway mangrove root does in their natural habitat. “The scientists devised a very convincing experimental paradigm to quantify associative learning in this box jellyfish.

Persons: Anders Garm, “ We’ve, ”, Jan Bielecki, Bielecki, ” Bielecki, “, Michael Abrams, Abrams, ” Abrams Organizations: CNN, University of Copenhagen, Denmark —, Physiology, Kiel University, University of California, California Institute of Technology Locations: Denmark, Germany, Kiel, Caribbean, Berkeley

☆ One of Twitter's top execs quit the day after tweeting that she had a 'great discussion' with Elon Musk about the company's future
▼ + stars: | 2022-11-01 | by ( Grace Dean | ) www.businessinsider.com time to read: +3 min

Twitter's CCO said she quit her job just hours after Elon Musk completed his $44 billion takeover. On Thursday, Personette tweeted that she'd had a "great discussion" with Musk. "Remember that we create the organization we want to be a part of," Personette tweeted. Personette tweeted on Thursday, just hours before the deal went through, that she'd had a "great discussion" with Musk the prior evening. Personette resigned the day after posting the tweet.

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