E-commerce business owner Shan Shan Fu makes a living selling products on Amazon . In October 2023, she did $53,000 in sales, which Insider verified by looking at screenshots of her Amazon dashboard. When I launched the pickleball product, it was instantly a super low ROAS, under 1.0." Fu estimates that of the 30 or so new products she launches per year, 20% of them do 80% of the sales. But she skipped this step with the pickleball product, she said: "I kind of just got delusional and I thought, 'People like pickleball.

---

Persons: Shan Shan Fu, Fu, they're, She'll, Fu doesn't, there's Locations: ROAS