New York CNN —One French company is using visual effects editing to promote the Women’s World Cup, putting out a now-viral video showing the French men’s soccer team playing at their best — until it is revealed that the footage is actually of the French women’s team. What first looks like Griezmann evading a defender dribbling down the field is actually a graphic overlay of Sakina Karchaoui, a professional player on the French women’s national team. The second half of the ad shows the original footage — with France’s top female soccer players owning the field. The ad was posted in June, ahead of the 2023 FIFA Women’s World Cup taking place across Australia and New Zealand. Soccer players at the 2023 Women’s World Cup will on average earn just 25 cents for every dollar earned by men at their World Cup last year, a new CNN analysis found.

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Persons: Kylian Mbappé, Antoine Griezmann, Sakina, Marcel, ’, Gianni Infantino, Women’s Soccer Australia Heather Reid, Orange, ”, “, Craig Foster Organizations: New, New York CNN, French, Orange, French women’s, French women's, “, women’s, FIFA, CNN, Soccer, FIFPRO, Women’s Soccer Australia, CNN Sport, Football, Sport Locations: New York, Orange, Australia, New Zealand, Australian