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The tech will help publishers sell ads on and off Amazon, according to job postings. The retail giant has 11 job postings for a new team called "PubTech" that will be part of Amazon Ads. The Amazon Ads' team is building products for first-party publishers that have channels on Amazon — like Twitch, FireTV, and Freevee — as well as third-party web publishers, according to the job listings. While Amazon does help publishers sell ads through a unit called Amazon Publisher Services, that unit is not part of Amazon Ads, and those services require publishers work with third-party SSPs. The core of Amazon's $37 billion ad business are search ads, and its ad division has mostly focused on building tools for advertisers.
Persons: Twitch, Freevee —, Ameet Shah, Magnite Organizations: Amazon, Google, PubTech, Ads, Amazon Publisher Services, Prohaska Consulting, Exchange, Microsoft, Trade Locations: what's
Their Show Flew Under the Radar. TikTok Blew It Up.
  + stars: | 2023-06-08 | by ( Calum Marsh | ) www.nytimes.com   time to read: +1 min
“Usually when you say ‘They took a chance on us,’ it means they took a chance because the show could have been bad,” Schulman said. “I got the feeling that this could be really special,” she said. While Marsden was initially intrigued by the idea, he said in a phone interview that his doubts set in once the production began. “It was on a brand-new streaming platform that no one had ever heard of, so I didn’t really think it was going to go anywhere,” Gladden said over the phone from Los Angeles. “I truthfully didn’t think anything was going to come from it.”
Persons: ” Schulman, Anderson, — hadn’t, , , James Marsden, Marsden, ” Gladden Locations: Los Angeles
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