"I'm really passionate about changing the support around the sport," Richard told CNBC in an interview after the Olympics ended.
That content hopefully is not only driving more eyeballs to the men's gymnastics, but participants as well.
Men's gymnastics consistently lags in popularity behind women's at the collegiate level, where meets are regularly televised, and at the international level.
There are only 12 Division I NCAA Men's Gymnastics programs, and more are at risk of cuts.
"I don't think it's ever been a situation where that many people are watching men's gymnastics … and left feeling like it was worth it."
Persons:
Frederick Richard, medaling, Richard, Kevin Harts, Dwayne, Simone Biles, women's
Organizations:
Paris Olympics, CNBC, University of Michigan, NBC, Paris Games, USA, AP, NCAA, NBC Olympics
Locations:
TikTok