British streamer BritBox just scored a deal with Comcast as it eyes US expansion. BritBox is like other enthusiast streamers that have sustained growth while big SVODs' growth has slowed. BritBox International, the British-specialty streaming service backed by BBC Studios and ITV Studios, has big ambitions for growth. The Xfinity opportunity is "a real step change in terms of distribution and access," said Reemah Sakaan, CEO of BritBox International. But BritBox sees itself in a good position to complement the big streamers — as British content moves into the mainstream and interest in high-quality, international content grows.

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