Love it or hate it, artificial intelligence has become increasingly prevalent in our lives. Frankie Deane, senior vice president of growth for the British brand Monica Vinader, said A.I. was “another form of us utilizing technology to elevate our digital experience for consumers.” When it comes to providing an elevated product and in-store experience, “there is a greater expectation I think on brands like us to translate that digitally,” she said. While the overall project was still in a testing phase, some elements began to be introduced in March. Last year, the Bond Street jeweler David Morris was seeking help to create a gifting advertising campaign for its everyday pieces, which start at £1,500.

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Persons: Frankie Deane, Monica Vinader, ”, David Morris Organizations: U.S, Constructor, Bond Locations: British