“When something comes up that requires a fast, human, unambiguous action, very few companies are prepared,” said Mr. DiMassimo. “If the talent retains some ownership, then you have to stop making the product entirely instead of just taking their name off,” said Mr. Chase. The offensive behaviors may be specific to the company in question; alcohol brands commonly include contractual clauses forbidding D.U.I. arrests or drunk and disorderly behavior among their representatives, said Mr. Chase. And that is not just because such behavior could occur again, according to Mr. Chase.

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